iti Direct Mail Now Offering Yellow Letters

Share Article

One of the nation’s top direct mail and printing service companies is highlighting a new type of letter printing it started offering at the beginning of the year.

Representatives with iti Direct Mail ( announced today that the company now offers yellow letters.

Yellow letters are created using yellow, pink or white tablet style lined paper which is produced to imitate a personalized handwritten letter. They are then folded and inserted into an envelope, giving it the feel as though it was sent from a friend or relative.

“That is where the power comes from, the personal touch,” said Alan Barseghian, marketing director of iti Direct Mail, whose specialty product is printing mail merged letters with personalized appearing envelopes that do not look like junk mail.

Letters, according to Barseghian, are fully mail merged with any and all information from the customer’s mailing list. Merge information can be included anywhere in the body of the letter.

“Merge information can also be included on both sides of the letter, front and back, if you are printing double sided or on front and back of the second or third sheet,” Barseghian said, before adding, “We also offer variable image printing, which gives you the ability to change graphics and images based on certain conditions; for instance having different signatures that change in a single mailing job.”

And perhaps the best part about it is, that in addition to the yellow letters, the company has also dropped its minimum for letter printing to only 50 pieces.

Barseghian pointed out that even at 50 pieces per order, clients can mail the job at a discounted bulk mail rate of $0.28 per piece versus the regular 1st class rate of $0.49 per piece. The U.S. Post Office minimum for mailing bulk mail is 250 pieces per job.

“But since we comingle our mail, which is consolidating all the mail from all of our customers, we always meet this 250 piece minimum,” Barseghian noted. “Your jobs, including our newly added option of yellow letters, will always cost less with us, considering the cost savings on the postage.”

For more information, please visit: and

About iti Direct Mail

iti Direct Mail is a dedicated and professional marketing company working to meet the needs of our client's specific printing requirements. We are not your average print shop.

We specialize in postcard printing and mailing custom tailored letters for our clients. We save you time, labor and money with your in-house printing needs.

We can personalize, print, and mail your sales letters to existing clients, past clients, or potential new clients.

Contact Details:

iti Direct Mail
115 West California Blvd
Ste 286
Pasadena, CA 91105
Phone: 866-558-6365
Fax: 866-558-6365

Source: iti Direct Mail


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Alan Barseghian
since: 09/2013
Follow >
Iti Direct Mail
since: 03/2016
Like >
Follow us on