Macphun Software - New Tonality Updates Brings Amateur Photographers Closer to Professionals

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Ability to add preset packs created by world-famous photographers, 500px export integration, batch processing, new cameras support, and special discounts at Mac App Store

Macphun Software, a leading innovative photography app developer with over 30 million users worldwide, has today launched a major update to Tonality, its award-winning black and white photo editor for Mac.

To celebrate the update, Macphun is offering a 50% discount and a free batch processing in the MAS version of Tonality for one week only (7th-14th April) .

What are the key highlights of the update to Tonality?

Preset Packs from World-Famous Photographers
Tonality users will now have access to a free preset library, created by professional photographers from around the world. To access the library, users simply need to click “Get more presets” from inside the software.

Macphun have enlisted the expertise of professional photographers, including Serge Ramelli, John Batdorff, Dan Hughes, Andy Kruczek and others to create exciting new preset packs exclusive to Tonality, which can be found at

Statistics show that since August 2014 (when the software was launched) Tonality users have processed over 7 million images , and applied over 50 million presets to their photos. Current favourite preset packs include Portrait, Architecture, and Dramatic.

500px Support plus 3-month membership
Macphun have teamed up with 500px to allow users to easily export images directly from Tonality to the global online photography community. Macphun are also excited to offer a 3-month 500px membership for free as a bonus to Tonality.

More cameras supported
Raw file support has been improved and extended so Raw image files can now be opened from a variety of new cameras: Canon PowerShot G1 X Mark II, Fujifilm FinePix Hs50exr 100, Leica Q (Typ 116), Leica sl (Typ 601), Leica M Monochrom (Typ 246), Nikon D300s, Panasonic dmc-G7, Sony dslr-A700, Sony dsc-rx100m3, Sony dsc-rx10m2.

What other new features and improvements can be expected?
Other improvements include ability to export images from Tonality to Aurora HDR, improved Lightroom and Photoshop export, improved language translation quality, and improved stability.

Standard version of Tonality (available on the Mac App Store)
In addition to all the updates listed above, the Mac App Store version of Tonality now includes batch processing as an In-App purchase. The batch processing in-app will be available for at no cost between 7th and 14th April. Batch in Tonality allows users to process, rename and resize dozens of photos at the same time.

What is Tonality?
Tonality is a compelling black and white photo editor. It combines the authenticity of the monochrome analog era and the cutting-edge colour technologies of the digital age. Reimagine your monochrome image editing with hundreds of presets, layers, unique digital controls, authentic grain and more.

Pricing and Availability:
Tonality is available as a standard version through the Mac App Store, a standalone Pro version direct from, or as part of Creative Kit 2016 at

The standard version of Tonality is available via the Mac App Store at the 50% discount: $9.99 US/€9.99/£7.99 from 7th-14th April:

Tonality CK standalone is available direct from at $69.99/€64.99/£48.99

Creative Kit 2016, featuring Tonality and five other incredible Macphun apps, is available direct from at $129.99/€119.99/£89.99.

Notes To Editors:
For more information, please get in touch with Greta Geoghegan on the details below.

To request review versions of the product please contact Greta Geoghegan on the details below.

About Macphun
Macphun Software is a California-based Mac app developer focusing on consumer photography and professional digital imaging markets, serving over 30 million customers worldwide. First established in 2008 with a mission to create innovative photography software, Macphun’s products such as ColorStrokes, Snapheal, Focus, Intensify, Tonality, Noiseless and FX Photo Studio are consistently ranked among the top 15 in the paid photography category on the Mac App Stores around the world. To learn more about Macphun please visit

Worldwide Press Contacts:
Greta Geoghegan
Telephone: +44 (0)121 399 0067

Javan Bramhall
Telephone: +44 (0)121 399 0068

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Greta Geoghegan
Digital Glue
+44 1213990067
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