NOW® Introduces New Look for Its Glutathione Capsules with Setria® Glutathione

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Label More Clearly Identifies Setria® as the Antioxidant Inside*

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NOW® Foods has released new-look bottles for its 250mg and 500mg Setria® Glutathione vegetarian capsules.

The new labels better identify Setria® Glutathione as the main ingredient in the antioxidant dietary supplements. Combined with milk thistle extract and Alpha Lipoic Acid™, Setria® provides potent antioxidant protection at the cellular level.* Setria® Glutathione, a premium brand of glutathione – called nature’s “master antioxidant” – replenishes the body’s stores while also protecting cells from oxidative stress and harmful toxins associated with free radicals.*
Setria® is a clinically studied and patented form of L-Glutathione that has been shown to increase body stores of glutathione.* Setria replenishes the body’s stores of glutathione, while also protecting cells from oxidative stress, harmful toxins and free radicals.*

For more information about NOW® Glutathione, visit

About NOW Foods
Founded by Elwood Richard in 1968 on the belief that natural is better, NOW has grown from a small family operation into one of the most highly respected manufacturers in the natural products industry. Still a family-owned company today, NOW provides customers with a comprehensive approach to wellness by offering more than 1,400 dietary supplements, foods, sports nutrition and personal care products. NOW is committed to offering safe, affordable products of the highest quality, and is a highly regarded advocate in the natural products industry. Its state-of-the-art manufacturing facility in Bloomingdale, Ill., has been GMP (Good Manufacturing Practice)-certified since 2000 and its in-house laboratory capabilities are among the best in the industry. The company has over 1500 employees, and its products are sold in more than 70 countries. After more than 45 years in the natural products industry, NOW remains committed to its original mission – to provide value in products and services that empower people to lead healthier lives.

About Setria Glutathione
Setria® Glutathione, manufactured by Kyowa Hakko Bio Co., Ltd., is a clinically studied and patented form of glutathione that, when taken orally1, has been shown to replenish the body's reserves, which may be depleted as a result of poor lifestyle choices, stress or natural aging. Called the "master antioxidant," glutathione helps protect cells in the body from the damaging effects of oxidative stress and toxins. Setria glutathione is manufactured through a patented fermentation process to yield high purity and high quality, is vegetarian and allergen-free. For more information about Setria glutathione, visit

1 Richie JP Jr, Nichenametla S, Neidig W, Calcagnotto A, Haley JS, Schell TD, Muscat JE. Randomized controlled trial of oral glutathione supplementation on body stores of glutathione. European Journal of Nutrition. May 2014: 1436-6207. doi: 10.1007/s00394-014-0706-z

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
** Setria® is a registered trademark of Kyowa Hakko Bio Co., Ltd.

About Kyowa Hakko USA
Kyowa Hakko USA is the North & South American office for Kyowa Hakko Bio Co. Ltd., an international health ingredients manufacturer and world leader in the development, manufacturing and marketing of pharmaceuticals, nutraceuticals and food products. Kyowa is the maker of branded ingredients including Cognizin® Citicoline, Lumistor® L-Hydroxyproline, Pantesin® Pantethine, Setria® Glutathione, as well as Sustamine® L-Alanyl-L-Glutamine. For more information visit

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Elyse Lovet
Kyowa Hakko U.S.A
+1 (917) 796-7533
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since: 01/2010
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