JSL Foods® Continues to See Strong Retail Acceptance of its Fortune® Brand All Natural Brown Rice & Quinoa

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All Natural, Gluten Free Pre-Cooked Brown Rice & Quinoa now Being Sold Nationally in 1,000 New Stores!

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JSL Foods, Inc., the leader of fresh, refrigerated, pre-cooked Asian Noodles, Rice Blends, and Asian Wrappers announced today that their new Fortune brand All Natural, Gluten Free, Pre-Cooked, Brown Rice & Quinoa is being sold in over 1,000 new supermarkets nationwide. Stores include Safeway in Colorado and Arizona, Albertsons in Idaho and Shaw’s Supermarkets in New England. In addition, Stater Brothers, Lucky Supermarkets, Save Mart and FoodMaxx in California will also be selling this new addition along with other Fortune brand products that include Yakisoba, Udon and Rice Noodles.

The new All Natural Gluten Free Pre-Cooked Brown Rice & Quinoa with Edamame, Carrots & Corn provides consumers with a convenient, delicious tasting, protein rich, healthy food choice that is pre-cooked and ready to eat in less than two minutes.

“We have seen an overwhelming response from retailers and consumers regarding the convenience, superior taste, quality and the health benefits of this new product,” said Wayne Nielsen, Vice President of Sales & Marketing at JSL Foods.

JSL Foods’ Fortune Asian noodles are the #1 fresh refrigerated noodle line in the United States and accounts for 79% of all category sales. The Yakisoba, Udon and Gluten Free Rice Noodles can be found next to the Tofu section in supermarkets across the United States along with their Asian Wrappers.

Each noodle is packaged with a natural flavored dry sauce packet and is available in a variety of delicious flavors such as Thai Peanut, Coconut Curry, Teriyaki and Soy Ginger. The line offers consumers a wide range of consumer sought-after health benefits including 100% All Natural, Non-GMO ingredients, Omega-3 Fortified, Cholesterol-Free and MSG Free.

About Us

Founded in 1951, JSL Foods is a third generation family owned company that is the category leader of fresh, refrigerated, pre-cooked Asian Noodles, Rice Blends and Asian Wrappers (Egg Roll, Won Ton and Gyoza). JSL Foods Asian Noodle product line consists of Yakisoba, Udon and gluten free Rice Noodles. These Asian Noodles come with a natural dry flavored sauce packet and are available in a variety of delicious flavors such as Thai Peanut, Coconut Curry, Teriyaki and Soy Ginger. The line offer consumers a wide range of health options including Omega-3 Fortified, Non-GMO, Cholesterol-Free, 100% Natural and MSG Free. JSL Foods Asian Wrappers are 100% Natural, Vegan and Non-GMO. Located in Los Angeles, California, JSL Foods has built its reputation on delivering a fresh, convenient and restaurant quality Asian meal experience for consumer’s home enjoyment. JSL Foods products are sold under the Fortune and Twin Dragon brands and are located in the produce department next to the Tofu section in supermarkets across the United States. JSL Foods is committed to their consumers through continuous innovation towards healthy ingredients, convenience, and value including authentic and fusion culinary recipe solutions. Contact Wayne Nielsen at 323-223-2484 or email him at wnielsen(at)jslfoods(dot)com.

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Ethan Casucci