SweetLeaf Stevia Announces Summer Campaign: Drink for Your Body

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SweetLeaf Stevia's new campaign encourages consumers to drink more water during the summer

Many people are familiar with the simple and easy to remember 8 x 8 rule: drink eight 8-ounce glasses of water a day, which equates to 1.9 liters.1 However, according to the Institute of Medicine, that estimate is lower than it should be; they determined that the adequate intake for women is approximately 9 cups (2.2 liters) and 13 cups (3 liters) of total beverages per day.2 Any of these daily water intake recommendations can seem daunting, even more so when one is not a fan of the taste of water. This is where SweetLeaf® Water Drops™ can help.

Water Drops easily add flavor to plain or sparkling water without adding sugars, calories, carbs, or artificial sweeteners. With just a squeeze of one of four fruit-flavored blends, boring water becomes a delicious beverage that makes meeting that daily water intake goal a breeze.

Water is vital for good health and proper body function. In the human body, water generates energy, moisturizes and lubricates skin and tissues, assists with digestion and metabolic functions, provides elasticity to muscles and joints, reduces water retention, hydrates brain cells, oxygenates blood and the lungs, and helps regulate body temperature. Water is a key component of the body and makes up 83% of a person’s blood, 75% of brain and muscle, and is even 22% of bones. The human body is made up of approximately 60% water and daily water loss occurs through basic functions, like breathing, digestion, and sweating, even more depending on activity level and location. But according to a CDC survey, only about 22% of adults are drinking 8 or more cups of water per day; and seven percent of those surveyed consume no water daily.3

“SweetLeaf is dedicated to supporting the changing and health-conscious lifestyles of Americans and their families by developing and bringing to market trustworthy sugar alternatives,” said Carol May, President of Wisdom Natural Brands®, maker of SweetLeaf® Stevia Sweetener. “Water Drops expands on our mission to make the world a sweeter place by offering a delicious water enhancer option that can encourage consumers to increase their daily water intake and help them achieve their goals for better health.”

When a person suffers from even mild dehydration, side effects like fatigue, headaches, and muscle cramps can set in. Mood, attention span, and memory can also be adversely affected and impaired. Water maintains the body’s fluid balance and preserves its optimal function by keeping kidneys operating properly, raising energy levels, and helping with the body’s detoxification process. It can even help boost metabolism and make a person feel fuller, promoting weight maintenance or loss. Keeping hydrated can also make skin more luminous. Drinking water throughout the day can prevent dehydration and the negative symptoms that accompany it. This issue is also vital for children, who are often functioning at a mild level of dehydration.

Water Drops simply make hydration tastier. Gluten-free SweetLeaf Water Drops have won nearly 2 dozen awards for taste and innovation; the product is made with stevia leaf extract for a better-for-you product with no bitterness. SweetLeaf is a delicious, easy-to-use option that will not spike blood sugar levels for anyone seeking to eliminate or cut sugar from their diet. Water Drops can also be a helpful alternative for people embracing the recently released 2015-2020 Dietary Guidelines for Americans, by providing a tasty alternative to sugary sodas and juices and allowing for increased water intake.

1 Mayo Clinic Staff, “Water: How much should you drink every day?”, Mayo Clinic Healthy Lifestyle, accessed February 01, 2016, http://www.mayoclinic.org/healthy-lifestyle/nutrition-and-healthy-eating/in-depth/water/art-20044256.
2 Institute of Medicine, “Dietary Reference Intakes; Water, Potassium, Sodium, Chloride, and Sulfate,” The National Academy of Medicine, accessed February 01, 2016, https://iom.nationalacademies.org/Reports/2004/Dietary-Reference-Intakes-Water-Potassium-Sodium-Chloride-and-Sulfate.aspx.
3 AB Goodman, HM Blanck, B Sherry, S Park, L Nebeling, and AL Yaroch, “Behaviors and Attitudes Associated With Low Drinking Water Intake Among US Adults, Food Attitudes and Behaviors Survey, 2007,” Preventing Chronic Disease 2013, accessed February 01, 2016, http://www.cdc.gov/pcd/issues/2013/12_0248.htm.

About Wisdom Natural Brands®
Gilbert, Arizona-based Wisdom Natural Brands® is the parent company of two highly respected and award-winning consumer brands: SweetLeaf® Stevia Sweetener and Wisdom of the Ancients® herbal teas. SweetLeaf® is the natural stevia sweetener with zero calories, zero carbohydrates, non-glycemic response, no sugars and NO artificial sweeteners. The only stevia brand to be named a Top Wellness Company and to consistently win numerous global awards for taste and innovation, SweetLeaf is sold in boxes containing 35 or 70 packets, as well as in SweetLeaf Stevia® Shaker jars for easy home use and SweetLeaf SteviaTabs™ Dissolvable Tablets for on-the-go use. SweetLeaf Stevia® Sweetener is available in both natural and QAI certified organic. Offering consumers additional high-quality choices, SweetLeaf Organics are sold in 35 and 70 count packet boxes and shaker jars. SugarLeaf®, also by Wisdom, bonds SweetLeaf Stevia® and cane sugar for a low-calorie sugar alternative that is perfect for baking and cooking. SugarLeaf has 2/3 fewer calories than sugar. SweetLeaf® Liquid Stevia Sweet Drops™ add flavor without calories or carbohydrates to favorite foods and beverages. Sweet Drops™ also have NO artificial sweeteners. SweetLeaf® Water Drops™ add delicious natural flavor to plain or sparkling water. For more information about SweetLeaf products, recipes, the new SweetLeaf cookbook, Cooking with SweetLeaf Stevia®, and more, visit ShopSweetLeaf.com.

Wisdom of the Ancients® herbal teas, from energizing Yerba Maté Royale® to calming Rooibos and Sympacho®, are available in tea bags and come in a variety of refreshing flavors. Select varieties are also available with a touch of calorie-free stevia sweetener.

Wisdom of the Ancients also produces Cream of Coco™, a natural, sustainable bar soap derived from Mbocaya, an edible nut grown on the Paraguayan coco tree. Cream of Coco is great for all skin types and is ideal as a face and body wash. It’s even gentle enough for hand washing delicate fabrics.

SweetLeaf and Wisdom of the Ancients products can be purchased online at ShopSweetLeaf.com or at grocery and health food stores throughout the U.S. and Canada.

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Taylor Bentall