Visual social media is no longer just about brand awareness. Savvy marketers are using their social platforms as a way for customers to engage with their brands in a way that drives revenue.
Atlanta, GA (PRWEB) April 08, 2016
As marketers focus efforts on email and social media marketing, Springbot today released two new features for their eCommerce marketing platform, Advanced Shoppable Instagram and Behavioral Trigger email, to help online merchants improve the consumer experience. These innovative offerings, plus a third feature called Social Hub, will be demoed at Imagine Commerce 2016, taking place April 11-13 in Las Vegas.
Magento platform users can get a first look at Springbot’s newest features with in-booth demonstrations during the annual international show, Magento Imagine Commerce 2016 and get a sneak peek at the soon-to-be launched Social Hub.
Forrester calls Instagram the “king of social,” delivering 58 times more engagement per follower than Facebook and 120 times more engagement per follower than Twitter. Understanding the power of this social channel, more marketers are incorporating Instagram into their marketing strategy. Springbot’s Advanced Shoppable Instagram helps online merchants easily transform consumer engagement into high-quality traffic and revenue.
To streamline the consumer’s path to purchase, Springbot’s Instagram integration supports customized landing pages and minimizes the steps to checkout allowing consumers to quickly purchase promoted items.
For example, online photos of a product in action or lifestyle photograph drive eight times more consumer engagement, and ultimately more revenue, than product shots traditionally found on an eCommerce site. Advanced Shoppable Instagram makes it simple for merchants to leverage real-world product photos from Instagram as a way to create consumer excitement and drive more sales.
“Visual social media is no longer just about brand awareness. Savvy marketers are using their social platforms as a way for customers to engage with their brands in a way that drives revenue,” said Erika Jolly Brookes, CMO at Springbot. “Visual social platforms like Instagram have become a daily part of consumers’ habits. By adding Advanced Shoppable Instagram to our already robust product offering, we’re empowering online stores with the tools they need to showcase how their products are used in the real world and meet consumers where they are.”
Springbot has also added a new feature to its automated email offering which enables merchants to keep their message at the top of customers’ inboxes based on consumer behavior. Springbot’s Behavioral Trigger email now goes a step further with follow up emails based on an action or lack of action taken. For customers who already have taken an action, such as opening a previous email or completing a purchase, Behavioral Trigger email minimizes unwanted emails.
“Consumers’ actions today—or the decision not to act—speaks volumes on how they want to be communicated with and shouldn’t be ignored,” said Brookes. “While many marketers understand the importance of personalization using an automated email system, they all too often revert back to the ‘batch and blast’ mentality. Rather than build brand equity, emails that remind consumers to take an action already completed discredits the brand’s effort to deliver customized personalized messages.”
Behavioral Trigger email by Springbot ensures customers continue to receive a personalized experience with gentle reminders or stop follow up emails completely to avoid unnecessary touches. Marketers who ignore these queues risk upsetting both existing and prospective customers.
At Magento Imagine Commerce, Springbot is a diamond sponsor rallying marketers to take eCommerce data and marketing out of silos and #UniteYourMarketing. With this concept, Springbot’s CMO, Erika Jolly Brookes, will present two breakout sessions on Tuesday, April 12 at 11am and Wednesday, April 13 at 11am.
In Lounge 412, Springbot will also demo these newest features to its eCommerce marketing platform, Advanced Shoppable Instagram and Behavioral Trigger email, giveaway tech toys and unveil Social Hub. Social Hub is a new advanced solution to manage and schedule social media posts, provide real-time analytics and enable posting and editing of high quality images. Social Hub is designed to help etailers drive consumer engagement across social networks and will be released in May. To schedule a one-on-one meeting to see the platform of choice to help merchants drive more revenue, email firstname.lastname@example.org.
Advanced Shoppable Instagram and Behavioral Trigger email are available as part of Springbot’s Pro and Pro+ plans. To learn more or to request a demo, visit http://www.springbot.com/features/.
Springbot delivers an eCommerce marketing platform to small and medium businesses that has combined the power of marketing automation and marketing analytics to deliver its Marketing Robotics service. The cloud-based offering integrates and makes simple the data, content and multi-channel marketing tools (social, online, email, etc.) eCommerce website owners need to drive more traffic, conversions and revenue. Springbot helps eCommerce Shopify and Magento merchants grow their revenue by taking smarter, data-driven marketing actions.
To learn more information about Springbot, please visit http://www.springbot.com/ or follow us on Twitter: @springbot.