Imarc Selected as a 2016 MITX Finalist for Three Projects

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Website redesign for SSH and VMware, and internal marketing and web design work for the new Imarc site recognized for outstanding achievement.

Imarc today announced three of its projects have been selected as finalists for the 20th Annual MITX Awards. Namely, Imarc’s website redesign for SSH, its VMware Horizon Air website redesign, as well as the Imarc’s internal marketing campaign, rebrand and website redesign. Held annually by the Massachusetts Innovation & Technology Exchange, the awards recognize excellence in concepts and creations in marketing and technology produced or developed in New England.

Since 1996 the MITX Awards have grown to become the largest and most prestigious awards competition in the country showcasing the best creative marketing and technological accomplishments emerging from New England. This year over 120 senior leaders from Boston businesses judged entries for the 33 MITX award categories.

“For 20 years, MITX has been celebrating the talented and creative minds across New England - innovators that have made this the thriving technology and innovation hub it has become,” said MITX President Amy Quigley. “This year’s finalists are no exception. The ideas keep getting bigger and bolder. We are thrilled to honor their amazing achievements!”

Imarc’s website redesign for SSH marks its second iteration of the site. The first, which was recognized as a MITX Finalist in 2015, aimed to change the market perception of the company from old-school tool-maker to enterprise solution provider. The most recent redesign focused on customer needs rather than company product lines; clearly explains value and benefits; continues to build SSH’s technology leadership role in the cybersecurity space; and of course generates sales leads.

The VMware Horizon Air website redesign is a focused, marketing microsite Imarc designed and developed to introduce the Horizon Air product into the marketplace. The project strived to differentiate the brand by redesigning the website in a manner that reflected VMware’s look-and-feel, without sacrificing the product’s individuality.

Imarc’s internal marketing, rebrand and redesign project supported the company’s growing business and transition from a “web design shop” into a digital agency. Imarc focused on a total rebrand and a website redesign to drive traffic, leads, brand awareness and better position itself in the industry.

“We’re honored to be recognized for our work. We have a talented team and incredible clients that make it all possible. It’s our commitment to excellence and relentless pursuit of innovation that keeps our work cutting-edge and our clients successful,” says Imarc CEO, Nick Grant.

Imarc will be recognized with the other finalists in the category of website redesign and self-promotional marketing categories at the 20th Annual MITX Awards Ceremony traditionally attended by over 1,000 of the region’s top marketing, technology and design professionals. Winners will be announced at the ceremony on May 25th at the Westin Waterfront. This year’s ceremony will include host, Boston legend and comedic superstar Lenny Clarke, technology demos from finalists, select final round judging, networking, and of course, the presentation of the prestigious MITX Awards. Tickets can be purchased at

About Imarc
Imarc is a full-service digital agency with a strong focus on web, mobile and custom application solutions. Since 1997, the agency’s team of experienced engineers, UX engineers, designers, strategists and business and marketing experts has been helping over 300 clients do business better. The award-winning, 28-person agency with offices on both coasts has sustained steady growth since its inception and is proud of its many long-term client relationships across different industries. Today Imarc continues to be a premier digital agency that attracts top talent and creates smart solutions for forward-thinking brands. For more information, please visit

About MITX
Inspire. Connect. Provoke.
For the restless companies that comprise the Massachusetts technology and innovation eco-system, MITX is the ultimate resource: inspiring members with progressive thinking, meaningful connections and provocative conversation. Celebrating 20 years of connecting tech and innovation professionals in New England, MITX is a dynamic community of more than 7,500 thought leaders and collaborators in search of insight, education and opportunity. MITX is headquartered in Boston, MA. For more information, visit

Brianna Allard, 617-871-2155 x703, ballard(at)mitx(dot)org

Allison Boyajian, 978-462-8848, allison(at)imarc(dot)com

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