150 CMOs Help 10 Charities in 1 Day

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Chief Marketing Officers Give Back at Spring Innovation and Inspiration Summit – The CMO Club Cares Program

When this tremendous professional firepower collectively targets such important issues, the results change our world.

On April 5 and 6, The CMO Club hosted its seventh annual Spring Innovation and Inspiration Summit in New York City. The summit provided a unique space and opportunity for innovative ideas and insights to be exchanged between 150 top marketing executives.

One of the highlights of Day 1 was the CMO Club Cares program, an initiative in which top senior marketing executives volunteered their insights and time to help solve ten charities’ toughest business problems. After the preliminary introductions were made, the participating charities and 150 CMOs broke out into creative brainstorming sessions designed to not only help the nonprofits approach their challenges in new ways, but to also set the foundations for ongoing relationships with top marketing executives.

“It’s pretty extraordinary to have the opportunity to sit at a table with more than ten of the most prominent and prestigious CMOs in the country, all focused on the singular mission of helping a not-for-profit organization,” commented Rich Kylberg, club member and the Vice President of Corporate Marketing and Communications at Arrow Electronics. “When this tremendous professional firepower collectively targets such important issues, the results change our world.”

Jane Randel, the co-founder of No More, an organization dedicated to raising public awareness to help put an end to domestic violence, had this to say about the CMO Club Cares program, "What an amazing opportunity for No More or any charity to have the chance to sit with marketing leaders from around the country. The conversation was wide ranging and generated a number of ideas. We wish we could do this every week!”

CMO Club member and the CMO of Dun & Bradstreet, Emerging Businesses, Judy Hackett added, “It was so rewarding to witness the interaction between CMOs of both genders and from numerous industries – sports to beauty, to fashion to data, and more come together on such an important cause. [Participating charities like] No More left with new ideas and new relationships. Where it takes them from here is the exciting part. Stay tuned.”

The collaborative spirit of the event underlined the value of the CMO Club Cares initiative and demonstrated how important it is for key marketing leaders and nonprofits to share a vision for creating a better world.

“It was rewarding to be a part of The CMO Club Cares program, a powerful session dedicated to helping ten worthwhile charities,” commented Karen Noel, club member and GM Marketing at Sprint. “The creative spirit, and the personal connections formed between marketers and charities were inspirational and heartwarming.”

“This is my third CMO Club Summit. The best part of these meetings has always been interacting with and learning from my peers and from the all-stars in the industry. This new dynamic of being able to interact with ten deserving charitable organizations takes the summit and its impact to a new level.” Rich Honiball, Chief Merchandising & Marketing Officer of Navy Exchange (NEXCOM).

The 2016 CMO Club Cares charity participants were:
3 Generations
The 3 Generations organization documents stories of human rights abuse through film to generate awareness. (3generations.org)

K9s for Warriors
The K9 for Warriors charity is dedicated to providing service canines to warriors suffering from Post-Traumatic Stress Disability, traumatic brain injury, and/or sexual trauma as a result of military service post 9/11. (k9sforwarriors.org)

Lower East Side Girls Club
The mission of the Lower East Side Girls Club charity is to break the cycle of local poverty by training the next generation of ethical, entrepreneurial, and environmental leaders. (girlsclub.org)

Marketing Edge
Marketing Edge is a nonprofit organization whose mission is to Educate, Develop, Grow, and Employ college students in the field of marketing. (marketingedge.org)

No More
The No More charity is dedicated to raising public awareness and engaging witnesses to help put an end to domestic violence and sexual assault. (nomore.org/)

Samaritan’s Feet
The Samaritan’s Feet charity shares hope with children in the U.S. and around the world by washing their feet, giving them a new pair of shoes (to fight foot diseases), and helping them believe that their dreams can come true. (samaritansfeet.org/)

School Climate
The National School Climate Center promotes a positive and sustained school climate. Their goal is to create a safe and supportive environment that nurtures social and emotional, ethical, and academic skills. (schoolclimate.org/)

Snacks & Friends
The Snacks & Friends charity provides programs designed to help the needs of Autistic children. (snacknyc.com/)

The Naya Foundation
The Naya Foundation is dedicated to curing childhood cancer through precision medicine, targeted treatments, and advanced clinical trials. (nayafoundation.org/)

The Young Survival Coalition
The Young Survival Coalition (YSC) is the premier organization dedicated to the critical health issues unique to young women and breast cancer. (youngsurvival.org/)

About The CMO Club
The CMO Club (TheCMOClub.com) is the world's most engaged and inspired community of Senior Marketing Executives who help each other solve their biggest challenges, within a candid, trusted, and sharing environment. Collaboration fueled by inspiring events and within the members-only Digital Solutions Clubhouse raises the standard for what is required to be a successful Chief Marketing Officer. With more than 800 members and a no vendor selling policy, The CMO Club is the go-to center for today's Senior Marketer for peer-based personal and career success support. For more details on membership or becoming a thought leadership partner, please visit http://www.thecmoclub.com or call 323-388-8204

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