inMotionNow Is a Home Run for the San Francisco Giants’ Marketing and Creative Team

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A seamless transition to inMotion’s automated workflow allows the San Francisco Giants’ marketing and creative team to get back to batting a thousand.

inMotionNow (, a leading provider of workflow automation solutions for marketing and creative departments, is excited to welcome the San Francisco Giants, members of the National League West Division and winners of more games than any other franchise in American baseball history, as its latest professional sports brand client to utilize the inMotion creative production management solution.

The Giants’ marketing and creative team is responsible for producing virtually every piece of content associated with the team, including print collateral like informational signage and booklets, digital assets like graphics and photography, promotional videos, and more. A key component of their production process involves routing all requests through the marketing department for signoff before they can be passed to the creative team for kickoff. With a multistep process and a rapidly increasing demand for content, the Giants were prompted to begin exploring automated workflow solutions. They needed a fully integrated system that would support their process from beginning to end—and allow their team to adapt swiftly and seamlessly. And while they considered other project management software, they found most options far too complex and cumbersome to suit their team’s needs quickly.

Since implementing inMotion, the team is seeing the benefits of workflow automation at every stage of their process. inMotionNow’s hands-on customer support team paired with inMotion’s signature ease-of-use meant a pain-free transition, so both departments could get back to meeting their content demands with minimal lag time. inMotion’s simplified project intake capability has significantly reduced backlogs at the initial request stage. Meanwhile, frequent delays due to multiple levels of review and approval have been solved by inMotion’s automated proof routing and simple feedback capture. For the Giants, the net gain is a markedly increased ability to produce content faster—without sacrificing quality.

One of the longest-established and most well-regarded baseball teams in the league, the Giants continue to draw national attention. As the team enters its 133rd year, its marketing and creative departments can feel confident about continuing to produce an impressive collection of content, both in quality and volume, thanks to inMotion’s automated workflow.

The inMotion creative production management solution helps both marketing and creative teams improve their entire production process—including project intake and kick-off, project management, review and approval, and reporting. Sports franchises like the Arizona Diamondbacks and Minnesota Timberwolves rely on inMotion to get better visibility into marketing and creative projects and get content to market faster.

About inMotionNow

inMotionNow is a leading provider of work management solutions, facilitating efficiency and productivity from project kickoff to final approval. The company’s flagship SaaS product, the inMotion Creative Work Management application for marketing and creative departments, enables creative professionals to manage and track their print, video, and interactive projects in a centralized, online environment. Project stakeholders can access and mark up content online and deliver approval back in minutes, from any internet-enabled device or through the inMotion app for iPhone and iPad.

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Ellie Baldini
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