Traxxall Technologies Appoints Regional Sales Director for EMEA

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Blair Henderson brings more than ten years of international business development and sales experience to new role

Traxxall Technologies, providers of innovative aircraft maintenance tracking systems, today announced the appointment of Mr. Blair Henderson as Regional Sales Director (RSD) for Europe, Middle East and Asia (EMEA).

Traxxall Technologies was founded on the conclusion that pre-existing aircraft maintenance tracking systems were inadequate. A “clean sheet” solution, Traxxall offers the flexibility that the aviation industry demands. In addition to offering technological excellence, Traxxall’s “peer-to-peer” service is delivered by aviation experts.

Mr. Henderson’s mandate is to manage all sales initiatives outside North America. A Canadian national, he has lived and worked in the UK for the past three years. Prior to joining Traxxall, he worked in the financial services and technology sectors for more than 10 years.

In addition to his considerable experience in business development and sales, Blair is an accomplished pilot. The proud owner of a Cirrus SR22, he is an FAA instrument rated private pilot. With an 800 nautical mile range, he has flown his SR22 to more than a dozen European destinations on business trips and vacations.

“We are very pleased to welcome Blair Henderson to the Traxxall team,” says Mark Steinbeck, President, Traxxall. “Blair brings a tremendous depth of business development and sales experience to this newly-created role. Furthermore, as an aircraft owner and operator, he has firsthand knowledge of the critical importance of maintenance tracking. Opening a European office is a significant development for Traxxall, which complements our team of sales executives in Colorado, New York, Texas and Florida, supported by about 15 experts in operations, product development, customer support and maintenance analysis at our Montreal headquarters – with additional staff in Kansas and North Carolina. Building on our initial success in North America, we look forward to opening up new markets in Europe, the Middle East and Asia, under Blair’s direction.”

“I am excited to be embarking upon this new challenge,” continues Blair Henderson, RSD, Traxxall. “I look forward to meeting with aircraft owners and operators across a wide and diverse territory. We are committed to supporting the aviation community by offering superior maintenance tracking tools that address the industry’s evolving needs. The value proposition presented by Traxxall is truly game-changing. Now, the challenge is to generate awareness, demonstrate the product and grow our share of the market. It is a pleasure to be joining a team of aviation experts with a clear vision, exceptional passion and a commitment to reinventing aircraft maintenance tracking.”

Mr. Henderson started his career in the early 2000s working with technology and financial services companies in Canada, Bermuda and the UK. Prior to becoming a founding investor in Traxxall, he was on the Board of Directors of MUFG, a financial services provider with $2.4 trillion in assets. Blair Henderson studied at McGill University in Montreal, Canada. He may be reached at bhenderson(at)traxxall(dot)com.

About Traxxall Technologies

Traxxall delivers the most innovative aircraft maintenance tracking system on the market today. Founded in 2013 and headquartered in Montreal, Canada, Traxxall has sales and support staff across the US – and now a sales office in London, serving Europe, the Middle East and Asia. For more information, please visit

Media Contact: Mark Lowe, PRagmatic Communications for Traxxall.
mark(dot)lowe(at)pragcom(dot)com / (514) 499-9632 / (514) 576-2519

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Mark Lowe
PRagmatic Communications
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