1WorldSync and Label Insight Partner to Meet Consumer Demand for Transparency with Joint SmartLabel™ Solution

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Industry leaders come together to support today’s connected consumers in making more informed decisions about the products they bring into their homes and lives

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“Our total solution for SmartLabel offers trading partners an unprecedented ability to reach consumers directly as they make decisions: in store, online, in real time,” said Dan Wilkinson, Chief Commercial Officer, 1WorldSync.

1WorldSync, the leading multi-enterprise product information network, and Label Insight, the leading provider of SaaS data solutions providing powerful insights for strengthening the connections between CPG brands, retailers and consumers, announce they have partnered to provide the industry’s most complete solution to help brands meet consumer demand for transparency of food information through the SmartLabel™ initiative.

Led by the Grocery Manufacturers Association (GMA) and Food Marketing Institute (FMI), SmartLabel is a consumer transparency initiative committed to building trust with consumers by providing comprehensive product information in an easy, standardized and accessible digital format.

The joint SmartLabel™ solution brings together Label Insight’s ability to enable data generation, transformation and enrichment with 1WorldSync’s powerful platform for executing complex data governance strategies and disseminating product information globally. Combining these assets, 1WorldSync and Label Insight deliver an unparalleled SmartLabel solution with the most powerful tools available for freely sharing detailed product information with today’s connected consumers.

Label Insight offers a level of food data that is unmatched, analyzing 15,000 attributes -- such as nutrients and allergens -- per product. This deep level of attribution allows the company to automatically map required and voluntary SmartLabel attributes, helping organizations implement SmartLabel in a matter of days.

1WorldSync’s Product Information Cloud provides transparency and compliance solutions for all trading partners, with sustainable product-information-exchange mechanisms for global commerce and regulatory compliance initiatives like SmartLabel. The new SmartLabel solution is part of the company’s full suite of transparency and compliance product information solutions, offering customers the ability to capture, enrich, manage and distribute on a global basis, with local expertise and implementation.

“Our total solution for SmartLabel offers trading partners an unprecedented ability to reach consumers directly as they make decisions: in store, online, in real time,” said Dan Wilkinson, Chief Commercial Officer, 1WorldSync. “Consumers will receive this information from a trusted source, empowering them to make better informed lifestyle choices. Our partnership with Label Insight extends the reach of our solution with important and differentiated value-added capabilities for data capture, enrichment and quality.”

"Consumers are demanding greater transparency from brands in order to make more informed decisions about the products they use and consume," said Label Insight Chief Customer Officer Ronak Sheth. “Now, we’re uniting two best-in-class solutions to bring transparency to the marketplace. Label Insight’s ability to digitize, transform and enrich product data, coupled with 1WorldSync’s trusted data sources and ability to disseminate that data throughout the marketplace provides brands and retailers with a holistic transparency solution.”

About 1WorldSync
1WorldSync is the leading multi-enterprise product information network, helping more than 17,000 global brands and their trading partners in 60 countries – share authentic, trusted content in the hands of their customers and consumers, empowering them to make the right choices, purchases or health and lifestyle decisions.

Through its solutions, technology platform and expert services, 1WorldSync provides solutions that meet the diverse needs of its customers. For more information, please visit http://solutions.1worldsync.com/smartlabel

About Label Insight
Label Insight is the leading provider of SaaS data solutions, providing powerful insights for and strengthening the connections between CPG brands, retailers and consumers. The company's cloud-based product data engine enables CPG brands and retailers to transform basic product data into smart attributes, providing a deep understanding of their product set. Label Insight offers an unmatched level of data, generating 15,000 attributes - such as nutrients and allergens - per product. These attributes serve as building blocks for a live view of data for more than 300,000 products across 17,000 brands, totaling over 80 percent of the U.S. retail food and beverage market. Label Insight customers use this deep level of product data to provide greater transparency to consumers; maximize category growth potential; easily participate in industry and government initiatives, such as SmartLabel; and create more connected omni-channel experiences.

To learn more about Label Insight’s ability to streamline the product data process and improve transparency, visit http://www.LabelInsight.com.

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1WorldSync Media Contact:
Leah Wilkinson                            
WilkinsonShein
Tel: (703) 907-0010
leah(at)wilkinsonshein(dot)com

Label Insight Media Contact:
Kiara Goodwin    
Walker Sands
Tel: (312)
kiara.goodwin(at)walkersands(dot)com

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Theresa Dunn
1WorldSync
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