Cincinnati, Oh (PRWEB) April 12, 2016
George Remus Bourbon and Rye Whiskey is getting set to expand outside of Ohio and Kentucky to respond to consumer and distributor demand. In addition to the national launch, batch 002 of both the bourbon and rye products have started hitting Ohio and Kentucky shelves in early March.
“Ever since launching in the fall of 2014 in 20 Cincinnati retail locations, we have seen tremendous growth to over 250 bar and restaurants across Ohio & Kentucky and believe we are well positioned to expand nationally,” says Nate Lawton, co-founder. “As we consider our expansion strategy, California, Indiana, Texas, Illinois, and New York will be our priority due to the whiskey popularity in each of those states.”
As Remus looks to the future, they have been modifying the way the product is finished and filtered, Lawton says, “We are trying to maintain a lot of the taste characteristics that come from our char #4 toasted American oak barrels, so we have been testing new ways to filter prior to bottling. We originally explored some of these new techniques with our limited edition Rye release last April and we are thrilled with Batch 002’s reception among bourbon lovers in Ohio and Kentucky.”
Remus has also established partnerships with local breweries, Rhinegeist, Madtree, 50W, Taft’s Ale House and Braxton Brewing by providing them used Remus barrels at no cost so that they can be used for aging beer. “As we expand, we would like to partner with new breweries that are interested in creating aged products using our barrels,” says Lawton.
American whiskey sales continue to outpace growth of beer and other distilled spirits at +7.8% versus previous year to $2.9B in 2015. “Whiskey in particular, the highest-priced products are flying off the shelves the fastest,” Distilled Spirits Council spokesman Frank Coleman told The Associated Press. The whiskey category growth is being driven by high end premium and super premium brands like George Remus, with growth in these tiers between +8% and +26.5% respectively.*
About George Remus
Cincinnati was the epicenter of Prohibition in the 1920’s with the majority of the country’s liquor produced in and around the Queen City. Yet this history is all but forgotten while the German beer heritage remains intact. Local startup George Remus Bourbon and Rye Whiskey formed in 2013 to restore this heritage to Cincinnati through launching a whiskey brand that pays homage to the city’s most famous bootlegger, George Remus, and to the authentic style, flavors, and quality of Prohibition-era whiskey.
- Data Source: Distilled Spirits Council Data Tables - 2/2/16
Chad Brizendine | chad(at)georgeremus(dot)com | georgeremus.com