Unmetric Expands Availability of Social Media Promoted Post Detection
New York, NY (PRWEB) April 12, 2016 -- Unmetric, the only social media intelligence platform focused on brands, today announced the full integration of its Promoted Post Detection feature to its Analyze product. Analyze for social media analysts is one of three core Unmetric products alongside Discover for brand content creators and Track for marketers.
Unmetric’s Promoted Post Detection uses machine learning algorithms to identify and sort paid and organic Facebook posts with up to 95 percent accuracy. It also provides insights that help social media analysts compare their own brand’s internal paid and organic content, as well as benchmark performance against industry competitors and other brands doing well with their promoted content on Facebook. This is significant for Facebook because promoted posts aren’t publicly flagged.
Previously, Promoted Post Detection was available only for clients as a separate add on feature and only tracked a limited number of brands that the client selected. Now, social media analysts using Unmetric’s Analyze product will have the ability to easily see what posts are promoted and organic for 40,000+ brands across multiple industries. Paid posts will be tagged PROMOTED and organic ones tagged ORGANIC. Because the Promoted Post Detection feature needs five days of engagement data to make a prediction, posts not yet five days old will be flagged NEW.
Each tag will include a probability value, an indication of how confident Unmetric is about the prediction (e.g. a probability value of 86 percent for PROMOTED tag indicates that we are 86 percent confident that the post is promoted). Users can set a threshold value of their choice (instead of the default 50 percent) to identify promoted posts. For example, an analyst could set a threshold value of 75 percent and focus only on promoted posts with a probability value greater than 75 percent.
“Since launching Promoted Post Detection last year, we’ve fine-tuned the detection algorithms, and with the improved model and larger available data set, we’re able to provide probability values along with predictions,” said Aswani Yeraguntla, Director, Predictive and Business Analytics for Unmetric. “These updates provide our clients with additional tips and insights into the paid strategies of thousands of brands and have made it simple for social media analysts to automatically generate and download their own reports on demand - saving additional time and resources.”
Unmetric clients with Pro+, Premium and Agency accounts will now have immediate access to Promoted Post Detection services and reports as part of the Analyze product. To learn more about how your brand can benefit from all of Unmetric’s products and request a free demo, visit http://www.unmetric.com.
About Unmetric
Unmetric, the only social media intelligence platform focused on brands, helps digital marketers, social media analysts, and content creators harness social signals to track and analyze competitive content and campaigns, and to create better content and campaigns of their own. Unmetric is trusted by hundreds of global brands and digital agencies for real-time insights from the owned channels of over 40,000 brands across more than 30 sectors on all the major social networks including Twitter, Facebook, Pinterest, YouTube, Linkedin, and Instagram. The company was founded in 2011 and is headquartered in New York City with offices in Chennai, India and the U.S. For more information, visit http://www.unmetric.com.
Peter Moran, Indicate Media, +1 (347) 880-2895, [email protected]
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