Norwegian Publisher Trønder-Avisa Selects NEWSCYCLE Solutions' Advertising Management System

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Trønder-Avisa will use Newscycle Advertising to manage its entire digital, print and mobile advertising operations. The new system will be fully integrated with the group’s existing Newscycle Content editorial software.

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Newscycle Advertising has a built-in CRM functionality which is key to us. Harald Hustad Market Director at Trønder-Avisa.

NEWSCYCLE Solutions announces an agreement signed with Trønder-Avisa to install Newscycle Advertising at the media group’s properties in Norway. The agreement includes multiplatform publications Namdalsavisa, Inderøyningen, Steinkjer-Avisa, Snåsningen and Lokalavisa Verran Namdalseid.

Trønder-Avisa will use Newscycle Advertising to manage its entire digital, print and mobile advertising operations. The new system will be fully integrated with the group’s existing Newscycle Content editorial software.

"Newscycle Advertising has a built-in CRM functionality which is key to us,” said Harald Hustad, Market Director at Trønder-Avisa. “Besides that, we are impressed by the system’s flexibility and are looking forward to access the system on our devices - that will be a great help in our daily work."

Newscycle Advertising is a flexible and expandable system designed to improve workflows and increase digital advertising business. With the new advertising management system, Trønder-Avisa will be able to explore new revenue opportunities by increasing sales efforts with a focus on cross-media ad sales.

"Trønder-Avisa is a highly-valued Newscycle customer,” said Jonas Bringle, Newscycle Vice President EMEA Sales. “Installing Newscycle Advertising integrated with existing Newscycle content management software is a strategic move for Trønder-Avisa. Newscycle is proud to provide the group with a modern advertising system and to be a part of maximizing future growth at Trønder-Avisa.”

About NEWSCYCLE Solutions
Newscycle develops and delivers software technology that empowers the global news media industry. Our solutions enable publishers to thrive in a rapidly transforming market. We help our clients in their mission to create stronger, better informed communities, while protecting the integrity of news, advertising and customer information. Newscycle is a trusted partner serving more than 750 media enterprises, including 1,200 companies with 8,000 properties across 45 countries on six continents. The company is headquartered in Bloomington, MN and has U.S. offices in Florida, Michigan and Utah; with international offices in Denmark, Germany, Malaysia, Sweden, and the United Kingdom; and satellite offices in Australia, Canada and Norway. For more information about Newscycle’s technology innovations for 2016, go to: newscycle.com/innovations2016

For more information, please contact Birgit Ankjaer, NEWSCYCLE Solutions, EMEA Marketing Manager
birgit.ankjaer(at)newscycle(dot)com

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