Hawk Search Releases New Content Landing Page Feature to Enhance E-Merchandising Capabilities

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Hawk Search’s Content Landing Pages enable brands to start with a blank canvas and build customized landing pages without implementing a full-blown CMS.

We listen to the challenges that merchandisers struggle with on a daily basis.

The most recent upgrade to the robust and feature-rich Hawk Search platform provides merchandisers increased versatility to control and improve the customer experience.

Hawk Search’s existing Dynamic Landing Pages feature offers the ability to provide targeted merchandising and display highly relevant product listings to each and every visitor. The user-friendly workbench makes it easy for e-merchandisers to achieve their goals. Site search results can be exceptionally precise based on visitor attributes, such as geographic location, source of the visit, and other demographic information. Merchandisers can also take an ownership approach and fully control what products display and what exact order they want them in, creating endless options and opportunities for engagement.

The introduction of Content Landing Pages expands the Dynamic Landing Pages feature and bridges an existing gap for e-commerce businesses that have limited ability to merchandise content landing pages without a Content Management System (CMS). Through the Hawk Search Merchandising Workbench, e-merchandisers are able to start with a blank canvas, build and preview a new content landing page, and publish it immediately. The use of Hawk Search Content Items allow virtually any type of content to be displayed—images, video, HTML, and even third-party integrations are all supported.

“Many of our customers have been asking for more versatility when building landing pages because they don’t have or lack CMS capabilities,” explains Marcel Munoz, Hawk Search CTO. “We listen to the challenges that merchandisers struggle with on a daily basis and my team really rose to the occasion. E-merchandisers are getting savvier and giving them the control they need without the headache of adding another vendor and system to their organization makes sense.”

Hawk Search is currently attending the Magento Imagine Conference in Las Vegas, from April 11-13. Visit Booth #423 for more information and a free demonstration of how Hawk Search Dynamic Landing Pages can elevate online merchandising.


Connect with Hawk Search: http://www.twitter.com/hawk_search

About Hawk Search:
Hawk Search is a company that delivers scalable and flexible software solutions that provide intelligent site search, predictive recommendations, and more. Powering over 350 sites, Hawk Search is revitalizing the site search arena by driving an effective website experience with full e-merchandising suite capabilities. Headquartered in Chicago, IL, Hawk Search has a rich history in the enterprise search and e-merchandising markets. For more information, visit http://www.hawksearch.com.

Marcel Munoz
Chief Technology Officer
(630) 469-2934

For media inquiries:
Jennon Hoffmann,
Digital Marketing Manager
(630) 469-2929

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Marcel Munoz
Hawk Search
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Jennon Hoffmann
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