Hotwire Grows into Middle East through Exclusive Partnerships with Active FZ LLC

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Hotwire PR, the global PR and communications consultancy, has announced that it has entered into an exclusive co-branded partnership with Dubai based Active (Digital. Marketing. Communications).

Hotwire PR, the global PR and communications consultancy, has announced that it has entered into an exclusive co-branded partnership with Dubai based Active (Digital. Marketing. Communications). The agreement sees Hotwire extend its global network of offices to twelve and is part of its strategy to offer clients pan-regional communications support and global opportunities for its staff. Active becomes the second of Hotwire's global network of affiliates to join its exclusive co-branded partnership scheme, following on from Amsterdam based Yellow Communications.

Active is one of the region's leading communications consultancy serving GCC (Gulf Cooperation Council) states and Levant (Lebanon & Jordan) with an impressive client list which includes Revlon, Xerox, Parrot and JP Morgan Private Bank. Independently owned, the agency has worked with Hotwire on a non-exclusive basis for the past ten years for clients including Ruckus Wireless, Seagate and Ciena.

The exclusive co-branded agreement will see Active add the Hotwire logo to its existing brand identity and will significantly deepen the operational relationship between the two companies. The partnership gives Active access to Hotwire's global sales, marketing and HR resources while Hotwire will benefit from Active's deep experience and network across the Middle East. Both companies will work together not just on supporting existing clients but on targeted business development across the region.

According to Andy West, Chief Development Officer at Hotwire, the agreement will bring benefits not just to clients looking to target this prosperous region but to the firm's 180 staff: "Working together, we can tap into a wider talent pool while offering our staff the sort of international opportunities that today's young PR professionals are looking for. We're delighted to be teaming up with Active and to building a strong EMEA offer for our clients and to providing career possibilities for our people."

Louay Al-Samarrai, Co-founder and Joint Managing Director said: "At Active we are always looking to evolve and enhance our solutions and services and this partnership gives us the support and access to the very best that the communications industry has to offer. Working closely with Hotwire, we can effectively tap into a much wider network of prospects, services and skills and provide our regional client base with a broader range of solutions to their communications needs."

Brendon Craigie, Group CEO at Hotwire added: “Clients understandably want to work with the best partners throughout the world. We are driven by a desire to deliver the best possible international results for our clients. By aligning our award winning team and strategic presence in Europe, North America and Australasia, with outstanding regional partners like Active, we believe we bring a compelling alternative agency model to the one size fits all global agency model. It means that we can bring a similar level of consistency and ease of partnering that you would expect from a single brand solution, while enjoying the benefits of a best of breed model.”

About Hotwire
Hotwire is a global PR and communications agency dedicated to helping ambitious companies change their game, build their reputation, and stand out from the crowd. Our communications experts work in Sector Practice teams to provide our clients with in-depth knowledge and experience of a number of market categories. From Sydney to San Francisco, we’re a team, with a ‘one office’ mentality. Our international team works across our 22 wholly owned and network locations, including the UK, US, France, Germany, Spain, Italy, Australia and New Zealand. We bring the best of our knowledge, skills and experience to all of our clients wherever they are in the world.

Hotwire is wholly owned by Enero Group Limited, a company listed on the Australian Securities Exchange. The Enero Group is a boutique network of marketing and communications businesses that include BMF, CPR, Dark Blue Sea, Frank PR, Hotwire, Jigsaw, Naked Communications, OB Media, Precinct, The Digital Edge and The Leading Edge.

About Active
Active has been driving regional - across the Middle East and beyond - communication campaigns for corporations since 2003. With over 13 years of experience as a strategic PR and Marketing Communication Consultancy, Active provides relevant guidance and counsel to help clients achieve their communication and business objectives and deliver on ROI. This reputation has been built through a long and strong track record of delivery and adding-value at every stage in a client’s communication campaign. Active’s client portfolio includes Xerox, JP Morgan Private Bank, Commscope, Aspentech, Parrot, Arbor Networks, FMS Tech, Easa Saleh Al Gurg Group and more. Active has offices in Dubai (UAE), Kingdom of Saudi Arabia and Libya.

For additional information, promotions and updates, please visit, follow Active on Twitter @ActivePR_ME on Facebook, or on the LinkedIn Company page.

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Rosemarie Esposito
Hotwire PR
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