Best Western Hotels & Resorts Signs Landmark Agreement in Thailand

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Following the Launch of a New Reimagined Brand, BW Signs Largest Multi-Hotel Deal in Company’s 70-Year History to Include Four New-Build Hotels, Two Vīb® Hotels Announced in Pipeline

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“The addition of four new Best Western Plus hotels in Thailand as well as our recent expansion into South Africa and Malaysia, demonstrate the success Best Western is achieving with our brands globally,’” said Ron Pohl, Best Western senior vice president.

Best Western® Hotels & Resorts today announced the signing of a management agreement with real estate developer A.D. Houses Co. Ltd. for the opening of four Best Western Plus® hotels in top resort destinations across Thailand – three of which will be the largest properties in Best Western Hotels & Resorts’ international portfolio. Totaling 4,150 keys, this agreement represents a significant milestone for Best Western as the reimagined brand continues its transformation for today’s contemporary traveler across its 4,100 hotels worldwide.

Three of the new properties are located in Pattaya, marking the company’s entry into this thriving tourism market: the 500-room Best Western Plus AD Wongamart Pattaya, the 1,400-room Best Western Plus AD The Grand Jomtien Beach Pattaya and the 1,200-room Best Western Plus AD Bang Saray Lake and Resort. The fourth new-build Best Western Plus hotel is the 1,050-room Best Western Plus AD Hua Hin Lake and Resort.

“The addition of four new Best Western Plus hotels in Thailand as well as our recent expansion into South Africa and Malaysia, demonstrate the success Best Western is achieving with our brands globally,’” said Ron Pohl, senior vice president of brand management for Best Western Hotels & Resorts. “With the worldwide rollout of new logoed signs distinguishing our seven individual brands, along with the celebration of the company’s 70th birthday, 2016 is a monumental year for Best Western.”

"With Best Western's Asia Head Office located in Bangkok, Thailand is very much our ‘home’ market in Asia, and as such, we have a strong commitment to continue development across the country. A.D. Houses Co. Ltd. is a highly respected real estate company in Thailand and by aligning with them, we now have the opportunity to further strengthen our presence here, contributing to the fast-growing Thai tourism and hospitality sectors. We look forward to working with A.D. Houses Co. Ltd., as we embark upon an exciting new journey together,” said Olivier Berrivin, Best Western Hotels & Resorts' managing director of international operations – Asia.

In addition to its deal with A.D. Houses Co. Ltd., Best Western Hotels & Resorts simultaneously announced its first two Vīb hotels in Thailand, which are expected to open in Bangkok in 2017 and 2018.

From stylish, well-appointed rooms to upgraded modern amenities, Best Western Plus hotels are thoughtfully designed to meet the needs of today’s business and leisure traveler. Among amenities available at Best Western Plus hotels are complimentary hot breakfast and high-speed Internet access, business center, fitness center, on-site self-service laundry, deluxe bath amenities and high-quality furnishings a spacious work desk in-room.

Vīb is the boutique hotel concept by Best Western Hotels & Resorts. Designed for today’s connected traveler, the boutique Vîb concept features contemporary styling with a focus on convenience, technology and social engagement while keeping the experience affordable.

Best Western Hotels & Resorts currently operates a portfolio of eight hotels and resorts in Thailand under the Best Western, Best Western Plus and Best Western Premier® brands.
About Best Western Hotels & Resorts:

Best Western® Hotels & Resorts headquartered in Phoenix, Ariz., is a privately held hotel brand with a global network of 4,100* hotels in more than 100* countries and territories worldwide. Best Western offers seven hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western℠, Vīb®, BW Premier Collection® and GLō℠. Now celebrating 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and online and mobile booking capabilities. More than 26 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. The brand’s partnerships with AAA/CAA, Minor League Baseball, and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Best Western continues to set industry records regarding awards and accolades, including Business Travel News naming Best Western as the best midscale hotel brand in 2014 and Best Western Plus as the best upper mid-price hotel brand in 2014 and 2015, four consecutive Compuware Best of the Web gold awards for best hotel website, and seven consecutive AAA/CAA Hotel Partner of the Year awards. Nearly 60 percent of Best Western branded hotels earned a TripAdvisor Certificate of Excellence award in 2015.

  • Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.

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Kelly Dalton
Best Western Hotels & Resorts
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