HIODY, the Ultimate Musically Infused Sweatshirt with Speakers & Microphone Built Right into the Hood, Launches on Kickstarter

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WER-TEK built the in-hood technology underneath invisible zippers, routing electronic cables down the front of the sweater, providing elastic bands and the main control button conveniently positioned

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It’s perfectly mobile, convenient and a little more discreet than having wires hanging out of pockets. People are going to love looking fashionable while listening to music or talking to a friend without having to fumble around for anything.

WER-TEK, creators of the HIODY, a revolutionary quality hooded sweatshirt with speakers built into the hood that infuses together Hi-Fi technology, fashion and music, today launched its Kickstarter crowdfunding campaign dedicated to making the tech-friendly, one-of-a-kind apparel a reality.

The hooded sweatshirt is intended to be both incredibly useful and comfortable for all users. HIODY is the best way for people to manage their phone and music on the go. Speakers, the microphone and a control button make it easy to use everything under the hood of the sweater.

Users can play, stop, rewind and fast-forward music, and answer calls all at the push of a master control button. A universal mini-jack in the front pocket of the HIODY connects to devices while elastic straps keep valuable electronics secure.

“The sweatshirt is a long overdue accessory in this day and age that’s going to make it okay to stay connected all of the time, said HIODY founder, Emanuele Rubino. “It’s perfectly mobile, convenient and a little more discreet than having wires hanging out of pockets. People are going to love looking fashionable while listening to music or talking to a friend without having to fumble around for anything.”

Rubino and his team built the in-hood technology underneath invisible zippers, routing electronic cables down the rear of the sweater, providing elastic bands and the main control button in pockets at the front of the shirt.

“The best part is, the HIODY is designed to hide everything inside the sweatshirt, allowing the style and design of the clothing to stand out while the full functionality of the apparel lies underneath,” added Rubino.

Everything is interconnected, yet the sweater doesn’t require any batteries to operate. All components are also easily removable, making throwing the sweatshirt in the laundry machine a breeze. Users can rest assured everything can be removed and re-attached very easily.

The ultimate vision for the HIODY is for the sweater to be the start of making integrated wearable technology a reality on a broader scale.

“We want to change the way people think about the clothing they wear,” says Rubino. “Nowadays consumers have their homes, vehicles and workplaces optimized for all kinds of mobile technology. Why should their clothes be any different?”

To learn more about WER-TEK’s crowdfunding campaign for the HIODY, visit the Kickstarter page for the project at: https://www.kickstarter.com/projects/430166014/the-worlds-best-music-and-bluetooth-enabled-hoodie

About WER-TEK
Our CEO has a lifetime's worth of experience in the textile/clothing world and his passion is audio technologies and music.

Unforeseen challenges have come up during the pre-launch period and our excellent team has taken every hurdle with ease.

HIODY is tested and ready for production.

Since HIODY is the first product from WER-TEK, a quick release of our other products in development is slightly dependant on HIODY's success. Though HIODY's success would not stop the production of our other great ideas, success would definitely help us to put these great items on a fast track!

WER-TEK is devoted to keeping the focus on details, having quality you can trust, and the development of more products that you will appreciate and love.

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Scott Ledingham
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