BBB and YP Team Up to Make Finding Great Businesses Even Easier

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Local Search Leader YP Brings BBB’s Trusted Ratings to Its Users

Better Business Bureau is teaming up with YP℠, a leader in local search, to integrate information on BBB accreditation and ratings within YP business listings across web and mobile, as well as links to BBB Business Reviews. The integration brings additional assurance to consumers seeking trustworthy businesses and professionals, and allows YP’s site users to click through to bbb.org to view information about complaints, customer reviews, licensing, government actions, and more.

Additionally, the nearly 70 million users on YP.com and the YP℠ app can narrow their search for only businesses with a top BBB rating, turning the chore of finding a trustworthy provider – whether it’s a landscaper, real estate agent, mechanic, etc. – into only a few swipes on a smartphone or clicks on YP.com.

“BBB and YP are both popular destinations for finding and connecting with great local businesses in your neighborhood,” said Stu MacFarlane, EVP of consumer platforms at YP. “YP is dedicated to providing consumers with the tools they need to make informed decisions and working with BBB enables YP to display an additional, reliable source for business information and ratings.”

“YP has done an incredible job of updating its information and embracing all platforms of delivery,” notes Mary E. Power, president and CEO of the Council of Better Business Bureaus. “This partnership brings together two strong brands that are dedicated to helping consumers make smart purchasing decisions, at home and on the go.”

In this initial launch, YP displays BBB rating information if the business is rated A or A+ by the BBB, which accounts for approximately 1.3 million BBB Business Reviews.

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About BBB: For more than 100 years, Better Business Bureau has been helping people find businesses, brands and charities they can trust. In 2015, people turned to BBB more than 172 million times for BBB Business Reviews on more than 5.3 million businesses and Charity Reports on 11,000 charities, all available for free at bbb.org. The Council of Better Business Bureaus is the umbrella organization for the local, independent BBBs in the United States, Canada and Mexico, as well as home to its national programs on dispute resolution, advertising review, and industry self-regulation.

About YP: YP is a leading local marketing solutions provider in the U.S. dedicated to helping local businesses and communities grow. YP’s flagship consumer brands include the popular YP℠ app and YP.com, which are used by nearly 70 million visitors each month in the U.S. YP solutions include online presence, local search, display advertising, direct marketing and print directory advertising. YP solutions and services are backed by thousands of media consultants and customer service professionals in local markets across the U.S. with relationships spanning nearly half a million advertisers. For more information on YP, visit us at corporate.yp.com. Follow us on Facebook: facebook.com/YP and on Twitter: @YP.

Media Contacts: For more information, journalists should contact BBB’s Katherine Hutt (703-247-9345 or khutt(at)council(dot)bbb(dot)org) or Jasmine Turner (703-247-9376 or jturner(at)council(dot)bbb(dot)org), or YP’s Stephan West (818) 937-5553 or stephan(dot)west(at)yp(dot)com).

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Katherine Hutt
CBBB
+1 703-247-9345
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