LStar Management Names Vice President of Strategic Marketing

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LStar Management, a privately held real estate investment firm based in Raleigh, North Carolina, has named Kristy Yule as the company's Vice President of Strategic Marketing.

“Kristy will play a major role in matching our community offerings of product, site planning and pricing with the existing consumer demand,” said Hampton Pitts, Chief Operating Officer and Partner of LStar Management.

LStar Management, a privately held real estate investment firm based in Raleigh, North Carolina, has named Kristy Yule as the company's Vice President of Strategic Marketing.

Kristy has over 15+ years of experience is several areas of real estate, ranging from market strategy, marketing for a national development company, and owning her own consulting firm. Prior to joining the LStar team, Kristy created and managed the market strategy for the Raleigh Division of PulteGroup.

As new Vice President of Strategic Marketing, Kristy will lead the positioning strategy and work to guide execution of operations nationally. Kristy will provide market intelligence, trend awareness, and information management around industry data for LStar. This role will make sure that all LStar communities adjust and change as needed to align with current market realities.

“Kristy will play a major role in matching our community offerings of product, site planning and pricing with the existing consumer demand,” said Hampton Pitts, Chief Operating Officer and Partner of LStar Management. “She is a strong executive and has a proven track record of being the voice of the consumer that will help guide the senior management team in market discussions and strategy sessions.”

Yule is a graduate of the University of Georgia with a degree in International Business and Marketing and also holds her MIRM designation. She has previously served as a board member for both Transforming Hope and The Abundance Foundation.

From Boston, Massachusetts, to Claremont, CA, LStar has emerged as a leader in the reinvention and reclamation of promising residential and mixed-used communities. A growing real estate investment firm based in Raleigh, North Carolina, LStar focuses on rejuvenating communities across the Eastern United States while recognizing the needs of residents and integrating regional, cultural and historical features.

About LStar Management
LStar Management is a privately held real estate investment firm based in Raleigh, North Carolina. Founded in late 2007, LStar has earned its reputation as a careful steward of the properties it has acquired by focusing on creating communities that both attend to the needs of the residents and integrate with the surrounding areas. In addition to focusing on physical improvements to properties and improving the physical environment for current residents, LStar also emphasizes in its planning how a community interacts with the areas around the community. Since 2010, LStar has acquired, or controls, more than 50,000 residential lots and land for 25 million square feet of commercial development in 13 states and has no debt on any of its assets. As of Q2 2016, LStar Management’s portfolio exceeds $1 billion in value.

For more information, please visit http://www.lstarland.com

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