Sprooki Integrates Micello Maps in Their Location-Based mCommerce Platform

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The core focus of the Micello and Sprooki partnership is to meet the rising demand for location-based mobile commerce in Asia.

Micello, Inc., the leading provider of indoor maps, and Sprooki Pte Ltd., a leader in mobile engagement and commerce, announced a partnership today. Micello's mapping and navigation services will be integrated directly into Sprooki’s platform for client applications throughout Asia.

Headquartered in Singapore, Sprooki provides a location-based mobile engagement and commerce platform to Asia’s largest shopping malls and retailers. The “toolkit” helps them to get to market quickly, cost-effectively and with more likelihood of success than building from scratch.

“We’ve been working with Micello for several years and deployed Micello’s solution for our enterprise clients such as retail stores and shopping mall venues across Singapore, the Philippines and most recently, Vietnam,” said Claire Mula, Sprooki’s Executive Director and Co-Founder. “Micello’s solution is well suited to our customer base, providing flexible APIs that give us tremendous control on presenting and integrating maps into our platform, without the heavy upfront or ongoing investment in developing and staying up-to-date with the latest in mapping technology,” she added.

In a short time, the Sprooki platform has attracted a footprint for more than 90 mall locations and 4,500 retail stores. Sprooki has selected Micello for many of their clients for assisting their shoppers to navigate their way to and from stores and products.

"We’re glad to have the opportunity to work together with Sprooki. The partnership has been rewarding on various levels: It has allowed us to penetrate further in Asian markets and provides a much needed solution for retailers and malls,” said Ankit Agarwal, CEO, Micello Inc. "Growing our indoor maps coverage in Asia has been important to us for several years.”

Micello has over 25,000 indoor maps in over 80 countries.

About Sprooki

Sprooki is Asia’s leader in mobile engagement for retailers and shopping malls. We provide the most comprehensive and effective mobile engagement “toolkit” with response and conversion rates which are five-times more effective compared with other communication platforms. Our mission is to provide a world-class platform to retail sector clients, giving them access to the latest mobile marketing technologies. To learn more about Sprooki, please visit http://www.sprooki.com

About Micello, Inc.

Micello is a worldwide leader providing indoor maps and navigation data. Micello’s products include a global maps database, developer platform and SDKs, and a marketplace of integrated solutions. In the last few years, Micello has generated indoor maps for over 25,000 venues around the world. Micello is headquartered in Santa Clara, California with operating offices in Ahmedabad, India and Tokyo, Japan. To learn more about Micello, please visit http://www.micello.com.

For media enquiries, please contact:

Sprooki Pte. Ltd.
Claire Mula
Executive Director and Co-Founder

Micello, Inc.
Krishna Jani
Marketing & Communications

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