How Data Is Revolutionizing The Digital World: Join The Social Media & Web Analytics Innovation Summit in San Francisco

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Innovation Enterprise hosts the critically-acclaimed Social Media & Web Analytics Innovation Summit at the Hotel Kabuki on April 27 & 28. This year’s agenda focuses on how the increased amount of data shared over social media and through web traffic is allowing businesses to more accurately understand customer sentiment and marketing efforts.

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The content is carefully crafted to address the most pressing issues and challenges that are facing analytics and data science practitioners working in social media and sentiment analysis today

Measuring the success of a social media campaign and deciding which metrics matter most is a complex task. It is important for organizations to tackle these challenges in order to better understand their audience and enable long term success through data insight.

The Social Media & Web Analytics Innovation Summit will unite 25+ industry leading speakers and 100+ senior-level analytics executives and data scientists over two days of interactive discussion, engaging workshops and unparalleled networking opportunities. This summit is known for its interactive nature, connecting attendees with leading organizations, and offering a unique platform to share and discuss key challenges.

Vaibhav Garde, Interactive Marketing Principal at FedEx, will deliver an in-depth case study on “Measuring the Impact of Social Media Campaigns by Bringing Together People, Processes, Technology & Data”. Vaibhav’s presentation will demonstrate the key processes required to assess social media campaigns and establish in-depth, insightful analysis. Ben Taylor, Chief Data Scientist at HireVue, will discuss how to predict text better than anyone else by exploring feature creation, reduction, and ensemble modelling and tuning. This unique insight will be demonstrated on Twitter sentiment data, email classification and resume prediction. This presentation features on the critically-acclaimed Sentiment Track, which seeks to address key areas of social listening, text prediction and cross-platform strategy.

In addition to FedEx and HireVue, speakers from the National Geographic, Galvanize, the American Cancer Society, eBay and many more will share their unique insight on how data is revolutionizing the digital world.

“We have ensured the content is carefully crafted to address the most pressing issues and challenges that are facing analytics and data science practitioners working in social media and sentiment analysis today,” said Meg Rimmer, International Events Director at the Innovation Enterprise. “The diverse speaker line-up will leave attendees with the inspiration and depth of knowledge to drive their teams forward.” All summit content will also be available post-summit via ieOnDemand.

This event is co-located with the Gaming Analytics Summit. Gain entry to both conferences with Access All Areas Passes and use the exclusive discount code ‘PR100’ to save $100. For a complete list of speakers, presentations and registration details, please visit:


About Innovation Enterprise:

Innovation Enterprise, a CFO Publishing company, is an independent business-to-business multi-channel media brand focused on the information needs of Senior Finance, Operations, Analytics, Big Data, Strategy, Digital, Innovation & Sports executives. Products include IE.Summits, ieOnDemand, ieWebinars, ieWhitepapers & more.

Whether it's delivered online, or in person, everything Innovation Enterprise produces reflects the company's unshakeable belief in the power of information to spur innovation.

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Olivia Timson
since: 05/2011
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