Evenflo Feeding Announces New Campaign to Help Families #LetLoveFlo

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Evenflo Feeding empowers parents with new campaign advocating confidence-building & support for infant feeding; encourages families to share the unique ways they #LetLoveFlo

#LetLoveFlo Campaign Focuses on Unique Ways Families Show Love Through Feeding

“Feeding a child is a universal act of love that looks uniquely different for every individual. We believe that nothing – lack of resources or education, inadequate support, shame or insecurity – should get in the way of that love flowing freely.

Today, Evenflo Feeding announced the official launch of their #LetLoveFlo campaign, centered on celebrating the unique ways parents and caregivers show their love for their children through feeding.

“Feeding a child is a universal act of love that looks uniquely different for every individual,” said Elise Meyer Ring, Senior Director of Marketing at Evenflo Feeding. “We believe that nothing – lack of resources or education, inadequate support, shame or insecurity – should get in the way of that love flowing freely. We’ve launched this campaign as our pledge to bring positivity and empowerment to all caregivers. From breast to tube to cup, adoption, milk banking and more, everyone has their own story to share, and there is a place within everyone’s story where we can connect.”

Love Comes in Many Forms

Starting today on their social channels, Evenflo Feeding will feature video vignettes of stories shared by caregivers and parents from all walks of life, revealing how they “#LetLoveFlo”. A working mother speaks about the quiet respite of nursing her daughter at the break of dawn; another describes the rush of love she felt while bottle-feeding her son. Other vignettes feature fathers, uncles, and adoptive and foster families. Parents and caregivers will be encouraged to share their own stories and photos through social media, monthly themed contests, and events.

“We wanted to show the world that love comes in many forms,” said Ring. “Our feeding relationships don’t always look the same, but as long as love is flowing, it’s a beautiful thing.”

Every Baby’s Advocate, Every Parent’s Ally

The #LetLoveFlo campaign is part of Evenflo Feeding’s commitment to being every baby’s advocate and every parent’s ally. By offering best-in-class breast pumps, transitional cups, and other feeding solutions at an accessible price point, as well as complimentary education and personalized customer support, the company is able to help every family #LetLoveFlo regardless of wealth, status or community.

About Evenflo Feeding

Located in the Greater Cincinnati area, Evenflo Feeding, Inc. designs, develops, manufactures and markets all ages and stages of infant and toddler feeding products. The Evenflo brand enjoys a 97% brand awareness among its target consumers and is, at its core, synonymous with baby feeding for over 90 years. Evenflo Feeding, Inc. was acquired in 2012 by Kimberly-Clark de Mexico, one of the world’s largest providers of consumer goods, including juvenile/baby & child care consumer packaged goods.

#LetLoveFlo is a trademark of Evenflo Feeding, Inc.
The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

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Suzie Michaels
@EvenfloFeeding
since: 02/2013
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Evenflo Feeding, Inc.
since: 02/2012
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