“The response to the product has been incredible,” says Janelle Fitzpatrick, owner and CEO of Better Options LLC and inventor of The Stair Barrier. "We've created a product parents not only need, but want."
Atlanta, Georgia (PRWEB) April 14, 2016
The National Parenting Center’s panel of independent testers, including parents and educators, has awarded The Stair Barrier "Banister to Banister" baby safety gate The National Parenting Center Seal of Approval recognizing the innovative gate’s unique solution to a long-term challenge faced by parents. Launched in January 2015 by Better Options LLC, The Stair Barrier "Banister to Banister" barrier is the first and only fabric safety gate designed specifically for the bottom of staircases, as well as the only gate designed for use on staircases with banisters on both sides. The Banister to Banister gate requires no drilling for installation, is adaptable to volute/curved banisters and all banister shapes, and has the ability to be mounted on an angle; providing parents of two and four-legged babies an attractive and safe solution. The Banister to Banister gate is available in two sizes to fit staircases up to 52” wide and offered in a wide range of fabrics. There is also a custom order option available exclusively on the company’s website, http://www.thestairbarrier.com`.
Retailers are taking notice of this unique solution as well. On March 28, 2016, The Stair Barrier joined a select group of makers when it launched on The Grommet. A product launch platform dedicated to helping consumers discover unique, purpose-driven products. The Grommet has launched over 2,000 products in 16 different categories since 2008, but only 3% of all products considered are selected to be launched. The Grommet’s launch of The Stair Barrier included a 30-day exclusive on The Stair Barrier’s brand new indoor/outdoor Onyx fabric. Deep black with a white chain link pattern in white, Onyx is a high quality, weather and mildew resistant fabric designed for use inside and outside to keep dogs and children off deck stairs. In addition to The Grommet, The Stair Barrier "Banister to Banister" and "Banister to Wall" safety gates are available on-line at Zulily, Amazon, Walmart, Diapers, Babies R Us, Houzz, Wag, The Orvis Company, and In The Company of Dogs.
In 2008, The Stair Barrier founder Janelle Lowe Fitzpatrick needed a way to keep her own dogs and baby off of her home’s volute/curved banister stairs and found herself faced with the dilemma: there were no gates that would work on her stairs. Not wanting to take one of the unattractive options and modify to fit her stairs, she invented a solution that looked as good as it worked and the first Stair Barrier prototype was created.
“The response to the product has been incredible,” says Janelle Fitzpatrick, owner and CEO of Better Options LLC and inventor of The Stair Barrier. “We have had explosive growth in sales since launching on Amazon in August of last year. With the emergence of the brand we have had a tremendous response by both retailers and customers discovering it online and through social media. We were one of Zulily’s most “socially shared” products in 2015 and made their “Best of Baby Gear 2015." It was a problem I had; now it’s a problem I am solving. Not only is there the need for a gate at the bottom of the stairs, but also a desire for a product that adds or, at a minimum, doesn’t detract from the décor of the home. So many stairs are positioned off the front door—The Stair Barrier welcomes guests in style."
The Stair Barrier products are made in Cornelia, Georgia with 95% of its materials made in the USA. Fabrics are made in Reidsville, North Carolina by David Rothschild & Company, a 125 year old textile manufacturer. The company is so proud and fortunate to have partnered with talented people and companies, delivering the best America has to offer. For more information about Better Options LLC and the Stair Barrier collection of products, please visit http://www.thestairbarrier.com.
About Better Options LLC:
Better Options LLC is a privately owned company located in Alpharetta, Georgia. The company seeks to provide new and stylish solutions to families with pets and children. Better Options LLC is owned and operated by The Stair Barrier inventor Janelle Fitzpatrick. The company currently offers two styles in a wide selection of fabrics to solve the problem of baby and pet gates for stairs with Banister to Banister and Banister to Wall configurations. A version of the fabric safety gate for use on staircases with Wall to Wall configurations is expected to launch in Summer 2016. Better Options LLC commits to continued innovation in order to provide many more products and solutions to consumers in the future. For more information please visit http://www.thestairbarrier.com.