Introducing Official Coupon Code, a New Startup Setting out to Improve the Customer Experience for Online Deal Seekers

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Founded in February 2016 by Antonella Pisani, former VP of eCommerce at Fossil and JCPenney, Official Coupon Code has launched in the US with the goal of creating a better customer experience for shoppers and retailers alike.

Official Coupon Code

Official Coupon Code

“Shoppers and retailers both seemed to be growing more and more disenchanted with the online couponing experience, so we are setting out to do things differently than the big guys in the space” said Antonella Pisani, CEO and founder.

Founded in February 2016 by Antonella Pisani, former VP of eCommerce at Fossil and JCPenney, Official Coupon Code has launched in the US with the goal of creating a better customer experience for shoppers and retailers alike.

“Shoppers and retailers both seemed to be growing more and more disenchanted with the online couponing experience, so we are setting out to do things differently than the big guys in the space” said Antonella Pisani, CEO and founder.

Retail marketing leaders have strategies around each of their advertising channels, however with user submitted content being prevalent on many coupon sites, it can cause misalignment. At the same time, customer frustration and apathy grows due to finding many expired and unsuccessful codes on sites that boast that a large percentage of their deals come from users.

“With the prevalence of expired, outdated coupons in the space and frustration with un-approved codes ending up on deal sites, it’s natural that brands are looking to pull away from working with coupon sites and tools. We are hoping to create a deeper relationship with merchants and brands by giving them confidence that we aren’t going to post things that they don’t want out there, while at the same time doing what’s best for consumers.” said Antonella.

Official Coupon Code’s leadership believes that retailers and brands need a partner who is determined to create the best representation of their brand online, while still serving deal-seekers with the content they crave.

The team also believes that there's a place for fun, and has invested heavily in securing high-end copywriting talent. Quirky lines such as "Remember when your homemade supercomputer, made out of parts from your mother’s hair dryer, was going to save the world?..." and "When you were a kid, you were ambitious. From the moment you clipped all of the teacher’s paperclips together, everyone knew you were a real go-getter..." are beginning to fill the site's most popular store pages. Thus far, the most popular shops on the site include Kohl's, Best Buy and JCPenney, but with Mother's Day around the corner the expectation is that the flower stores will surge in popularity.

Official Coupon Code is keeping things simple in order to create a better experience:

  • Only using official codes that have been tested and verified
  • User submitted coupons are not accepted, however users may request that their favorite store be added
  • New offers are added to the site hourly, and expired coupons are removed from the site daily

Official Coupon Code’s beta site (http://www.officialcouponcode.com) launched in the US in March and features offers from major retailers, as well as printable grocery coupons. Antonella Pisani, an avid traveler with 20 years of digital experience, founded the company during a travel sabbatical shortly after returning from Antarctica.

To learn more about expansion plans, or to book an interview, contact Antonella Pisani at 1-202-838-7283 or media(at)officialcouponcode(dot)com, or visit the website.

About Official Coupon Code
Founded in February 2016, Official Coupon Code is setting out to simplify and improve the experience for online deal seekers and retailers. The site has a focus on only official, authorized codes from major retailers and printable grocery store coupons, with an initial launch in the US. Official Coupon Code was founded by Antonella Pisani, who previously held VP roles at Fossil, JCPenney, Guitar Center and Proflowers. The company is headquartered in Denver, CO and is part of Eyeful Media LLC.

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Antonella Pisani
@official_coupon
since: 02/2016
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