Running a successful contractor sales program takes someone with experience and careful strategizing around communication, education, validation, reward fulfillment and how to effectively convert key performance indicators (KPIs) into measureable ROI.
Atlanta, GA (PRWEB) April 15, 2016
Incentive Solutions CEO Steve Damerow continues to share industry-specific incentive ideas with major publications. He recently released articles in Tire Business and HVACR Distribution Business, magazines, both top resources in their industries. Damerow is committed to offering incentive marketing insights to decision-makers across various fields.
Using Incentives to Increase DSR Mindshare and Engagement in the Tire Industry
Online incentive technology can solve a long-standing problem with tire channel sales incentives, Damerow says in his Tire Business article, “Advice to Improve Rebate Fulfilment, SPIFs Programs.”
Before online incentive technology, tire channel incentives had “often been an administrative headache for the corporate sponsor and unfulfilling for participants,” writes Damerow. Online incentive programs help by increasing mindshare and engagement among DSRs (dealer sales representatives). “Imagine a tire company that has a new product it wants to communicate, or train dealers and distributors as to its competitive advantages. The company can now do so via smartphone online training incentives.”
Looking at the Big Picture to Improve HVACR Contractor Incentive Programs
In “7 Easy Steps to Make a Contractor Incentive Program Successful,” Steve Damerow’s new article in HVACR Distribution Business, he explains how online incentive technology eases two age-old HVACR incentive pain points: administrative burden and inability to communicate with contractors.
Damerow recommends a big-picture approach that touches on all aspects of a contractor incentive program. “Running a successful contractor sales program,” Damerow says, “takes someone with experience and careful strategizing around communication, education, validation, reward fulfillment and how to effectively convert key performance indicators (KPIs) into measureable ROI.” Multi-functional online incentive technology like Incentive Solutions’ allows business leaders to manage all these aspects in one platform.
Incentive Solutions aims to continue sharing incentive marketing expertise for multiple industries, in order to promote more efficient markets for all.
About Incentive Solutions
Incentive Solutions, Inc. was founded in 1994 and consists of Incentive Solutions, Loyaltyworks, and Travel Solutions. Incentive Solutions offers online rewards, travel incentives, and debit card reward programs. Since its creation, Incentive Solutions has been an innovator in the incentive industry by utilizing emerging online technologies that help companies increase sales, engage and motivate employees, encourage customer loyalty, create positive work environments and enrich channel sales relationships.
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Atlanta GA 30341