Kitewheel Partners with Bentley University’s Center for Marketing Technology to Expand Digital Marketing Education

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Leading Boston MarTech Company Brings Real-Life Customer Journeys into the Classroom

Kitewheel, provider of the leading Customer Journey Hub for agencies and their brand clients, today announced a partnership with Bentley’s Center for Marketing Technology (CMT) to bring customer journey education to the classroom.

With an ever-growing number of customer touch points, effective omni-channel marketing has become a top priority for marketers. Success in this new marketing domain requires the intelligent orchestration of customer journeys to create a seamless experience and build loyalty.

Kitewheel is leading the market when it comes to successful customer journey deployments – typically tripling conversion rates for clients in as little as 4 weeks. This deep expertise has enabled the company to build an extensive library of customer journeys, which clients, and now Bentley students can use to rapidly jumpstart customer journey projects.

“Our goal is to engage students with industry best practices, teaching them to innovate and produce successful marketing programs when they enter the workforce,” said Ian Cross, professor of marketing and director of the Center for Marketing Technology. “We’re thrilled that marketing technology leader Kitewheel has partnered with us for this program, they provide our students with a unique opportunity to utilize the same cutting edge concepts that are currently being deployed by some of the most innovative brands and agencies in the world.“

Through the CMT’s Corporate Immersion Program Kitewheel consultants are embedded in the class teaching with the professor and students during the spring semester. The course, which is also supported by SharkNinja, a world leader in home appliances, allows business students to apply best practice marketing tools and techniques to a real world project for the Shark vacuum product line. Specifically, students learned how to create a Shark brand advocacy program through the design and implementation of customer journeys creating a seamless customer experience – a highly valuable skill for today’s marketers.

“While most marketers today view improving customer experience as pivotal to their business success – the reality is that many don’t know how to get started orchestrating customer journeys,” said Mark Smith, president, Kitewheel. “We are so pleased to work with the innovative team at Bentley to provide students with exposure to leading edge concepts to help prepare them for the realities they’ll face as tomorrow’s marketing professionals.”

Kitewheel is first company to teach university level coursework on the topic of customer journeys. To learn more about the Kitewheel Consumer Journey Hub visit,

About Center for Marketing Technology

Bentley’s Center for Marketing Technology is on the cutting edge of marketing, research, technology and strategy. Students, educators and business partners have daily access to the latest trends, newest technologies and in-depth research that is shaping the future of marketing practices. Corporate clients in the United States and abroad benefit from collaborations and strategic consulting projects with the CMT, while enjoying access to world class marketing expertise, experienced CMT team members and the center's cutting edge marketing technology. To learn more about the Bentley Center for Marketing Technology, please go to

About Kitewheel

Kitewheel orchestrates intelligent customer journeys by unifying decisions across all touch points. Kitewheel’s innovative Customer Journey Hub enables brands and agencies to discover, design, and deliver seamless experiences that drive real-time revenue and long term loyalty.

Kitewheel has more than 25 of the world’s leading marketing agencies as active partners, including the top five agency groups including Omnicom, WPP, Publicis and Havas, and was named a Gartner Cool Vendor in 2014 and included in the 2016 Gartner Magic Quadrant for Digital Marketing Hubs. Kitewheel serves its global partner base from offices in Boston, New York City and London. For more information, please visit and follow Kitewheel on Twitter and LinkedIn.

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Sofia Coon
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