San Francisco, CA (PRWEB) April 14, 2016
DoubleDutch, the global leading provider of mobile event apps and event performance analytics, today announced that Meeting Professionals International (MPI) will use its platform to power the mobile app for five editions of its signature conferences – World Education Congress (WEC) and European Meetings and Events Conference (EMEC) – over the next three years. Through the DoubleDutch platform, the MPI global community will have access to the full suite of mobile event capabilities.
“We couldn’t be more excited about our collaboration with a renowned events association such as MPI,” says Lawrence Coburn, CEO of DoubleDutch. “We look forward to helping MPI deliver apps that provide a world-class event experience. Additionally, we’re excited about gaining exposure to and learning from MPI’s vibrant global community of meeting and event professionals.”
The association will collaborate with DoubleDutch to provide its attendees with an interactive event experience while also delivering to exhibitors and sponsors a way to measure the impact MPI events have on their bottom line. MPI will leverage DoubleDutch’s technology for WEC 2016 in Atlantic City, New Jersey, WEC 2017 in Las Vegas, and WEC 2018 in Indianapolis as well as for EMEC 2017 in Granada, Spain, and EMEC 2018.
“Two years ago, we decided to embrace mobile technology instead of producing a printed guide for our events and we haven’t looked back since. MPI conference attendees expect our event app to provide an intuitive, robust and seamless user experience and we believe the DoubleDutch platform has the functionality to do just that,” said Matthew Marcial, senior director of events for MPI.
By partnering with DoubleDutch, MPI will be able to provide easy-to-access content, personal scheduling and networking opportunities for a more valuable event experience. MPI event sponsors and exhibitors will also uncover new revenue streams in the process and also gain exposure through features including promoted posts, profiles, push notifications and more.
DoubleDutch provides mobile applications and performance analytics for events, conferences, and trade shows for more than 1,500 customers including Forbes, Freeman, Novartis, Nationwide, SAP, UBM and Urban Land Institute. Founded in 2011, DoubleDutch was recently named to Deloitte's 500 fastest growing companies in North America, Inc. 5000's fastest growing private companies, AlwaysOn OnMedia 100 Top Private Companies, and Forbes' list of 10 hot companies to work for in San Francisco. DoubleDutch is based in San Francisco with additional U.S. offices in Phoenix and Portland and a global presence in Amsterdam, London and Hong Kong.
About the Meeting Professionals International (MPI)
Meeting Professionals International (MPI) is the largest and most vibrant global meeting and event industry association. The organization provides innovative and relevant education, networking opportunities and business exchanges, and acts as a prominent voice for the promotion and growth of the industry. MPI membership includes approximately 18,500 members belonging to more than 80 chapters and clubs in 22 countries. For additional information or to join, visit http://www.mpiweb.org.
Christine Pai, Blanc & Otus