Nerium International Goes All In for Japan Launch

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Relationship marketing company’s fully operational office, brand center an industry first for Japan.

Relationship marketing leader Nerium International will accomplish an industry first when it opens in Japan later this year. The company will be the first foreign-based direct seller to have a fully operational on-site office and brand center from Day 1.

Nerium’s brand center will occupy first-floor retail space in Tokyo, 10 minutes from Tokyo Station and just 25 minutes from the nearest airport. The center will include a counter where Brand Partners can register team members and purchase products. Meeting space for up to 80 people will be provided, and National Marketing Directors and above will have their own dedicated space.

In addition, Nerium will have an in-house customer support call center in Japan, featuring trained Japanese-speaking and English-speaking agents to handle Brand Partners’ needs.

“There has never been a non-Japanese direct selling company that has opened a fully operational office and brand center from Day 1,” said Peter Dale, General Manager of Nerium in Japan. “A lot of companies come in and test the market with what we call ‘not for resale.’ But Nerium is committed to providing a completely integrated experience.”

Nerium in Japan will offer the same Brand Partner benefits and incentive packages that are currently available in the United States, including the popular iPad, vacation and luxury car bonuses.

Nerium will offer three products in Japan on opening day:     

  •     Age-Essential™ Night Cream, Optimera+™ Formula, an aging care cosmetic product for the face and neck that helps to diminish the appearance of fine lines from dryness by moisturizing the skin.
  •     Age-Essential™ Day Cream, Optimera+™ Formula, a lighter-textured version of the Night Cream for the face and neck that helps provide glowing, healthy-looking skin.
  •     Firming Body Couture Cream™, an aging care cosmetic product for the body that helps to condition, smooth, tighten and add firmness to the skin.

Nerium currently operates in the United States, Canada, Mexico and Korea. In addition to Japan, the company has announced plans to open in Colombia and Hong Kong this year. In 2017 Nerium plans further expansion into South America and Asia, while making its first foray into Europe.

More than 5,000 relationship marketing companies currently do business in Japan, making it the third largest market in the world.

“Nerium has allowed me to put together a dream team of relationship-marketing experts,” said Dale, an industry veteran with more than three decades of proven leadership in domestic and international sales, marketing, negotiations, operations and market development. “Japan, along with Korea, will help Nerium build a strong presence in Asia and the world.”

About Nerium International
Nerium International, LLC, headquartered in Addison, Texas, is a relationship marketing company that markets breakthrough products validated by science. Since its August 2011 launch, Nerium has reached record-breaking sales and earned industry accolades, while building a loyal customer base of millions in the U.S., Canada, Mexico and South Korea. Nerium debuted on Inc. magazine's 34th annual Inc. 500 List of America's fastest-growing, privately held companies as the No.1 consumer products and services company. Nerium was also ranked No.12 on the list overall. Led by an award-winning executive team with more than 220 years of collective industry experience, Nerium International is committed to developing and distributing anti-aging products that are rooted in real science, produce real results and improve consumers' lives. For more information, please visit

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Brooke Ezell
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