Seattle-based Firm Launches Digital Business Hub for Pacific Northwest Leaders

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Sappington is bringing together the region’s brightest minds in business and technology to better understand the opportunities and challenges of digital business transformation, and to help leaders envision breakthrough customer experiences for the future.

Sappington, a Seattle-based company, launched the Pacific Northwest Digital Business Hub, a regional community of business and technology leaders committed to transforming companies into digital businesses. Leaders from Pacific Northwest-based companies in all industries are invited to participate in a collective effort to enhance current business models and create breakthrough customer experiences.

Sappington is a consultancy focused on partnering with leaders to accelerate digital transformation. CEO Tim Goggin said, “Digital transformation is one of the most important challenges facing many companies in business today, and yet leaders have very few ways to discuss the real-world challenges and opportunities.”

Participants in the Hub will meet informally through networking sessions and closed-door forums. They will also have access to ongoing digital business education and resources, including expert speakers. The first event is scheduled for May.

“We are creating a non-competitive community of peers where leaders can connect, share stories, and uncover what it really takes to use digital to improve business,” said Goggin. He identifies three important aspects of a digital business: they blur the lines between physical and digital worlds, they create entirely new business models around technologies and they put the customer at the center of everything that they do.

Goggin believes that Pacific Northwest companies are best positioned to lead the digital business revolution because of the region’s unique history and pedigree. “Unlike other parts of the country, the Northwest and its companies can point to a rich tradition of exemplary customer service as well as manufacturing and distributing tactile goods expertise. Add access to bleeding-edge technology and you have a recipe for digital success. These are tremendous building blocks for creating what’s next in business,” he said.

A component of the Digital Business Hub is what Goggin and the team at Sappington call the “Unified Life Experience.” The concept is a response to the effects of technology on the larger-scale user experience: apps and devices help people be more productive, but their lives are often fragmented by separate or “siloed” experiences. As consumers’ time and attention shrinks and as the digital ecosystem expands, people will expect technology to fill in the gaps between experiences. Goggin believes that businesses that approach these gaps with new digital experiences will create unprecedented convenience and improve lives significantly.

Information about the Digital Business Hub is available at

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Erika Schmidt
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