Repeat Returns Video Showcases New Marketing Automation Platform For Small Business Owners

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Repeat Returns, a leading marketing automation provider releases video to promote its new "360" marketing automation platform designed specifically for small business owners.

Discounts train customers to spend less.

Discounts train customers to spend less. Smart marketing encourages them to spend more.

Instead of constant discounts to drive traffic, 360 learns each customer’s spending potential, buying triggers and behavior patterns and adjusts offers to drive higher profits.

Kamron Karington, Repeat Returns’ CEO says “we created the video to show small business owners how they can level the marketing playing field and compete with the corporate giants. Independent pizzerias, for example, have gone from 51% market share in 2009 to just 39% now, largely because the big chains have invested in data-driven digital marketing.”

The video shows how Karington increased his own pizzeria sales by $137,000 a month and how merchants can benefit from 360’s smart marketing automation. Instead of constant discounts to drive traffic, 360 learns each customer’s spending potential, buying triggers and behavior patterns and adjusts offers to drive higher profits.

The video explains how:

  •     Tailored offers maximize each customer’s spending
  •     Marketing synchronized to each customer’s buying cycle drives more visits
  •     Predictive analytics increases customer lifetime value by reducing churn

“It’s not that small business owners don’t have access to data,” Karington adds, “any POS can package dizzying amounts into spreadsheets, reports and graphs, but then what? For most owners, that’s like waking up at the controls of a jumbo-jet on final approach. It’s a little late for flight training, but the autopilot button comes in real handy.”

Jeremy Miller, Repeat Returns’ CTO agrees, saying “merchants have been bombarded with terms like ‘actionable data’ and ‘marketing automation’ for years. The problem is, what ‘action’ do you take with the data, and how do you automate what you don’t understand? Now they don’t have to even think about it.”

Repeat Returns’ 360 works by collecting a merchant’s daily transaction data and comparing it to historical data. Repeat Returns’ proprietary algorithm then develops a maximum-profit scenario for each customer and connects directly to a marketing engine that automates the entire customer journey. Merchants simply ring up sales as usual and their marketing operates on autopilot.

Karington concludes “we are very excited about the release of 360 because it removes cost as a consideration. The data-driven marketing automation small business owners need to compete with the large chains is now available and affordable to any merchant who wants it.”

About Repeat Returns

Repeat Returns provides data-driven, automated marketing to retail, service, restaurant and pizzeria owners worldwide. For more information on Repeat Returns call 702-966-3001 or visit: http://www.repeatreturns.com.

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