PDX Partners with MarkeTouch Media to Provide Outbound Mobile Services to the EPS Patient Notification Service

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New integration will incorporate the certification of the PDX EPS Patient Notification Service with MarkeTouch Media’s outbound and mobile notifications for prescription status updates.

PDX, Inc. and MarkeTouch Media announce a new integration that will incorporate the certification of the PDX EPS Patient Notification Service with MarkeTouch Media’s outbound and mobile notifications for prescription status updates.

The PDX EPS Patient Notification service automates will-call bin management data that is processed and delivered to patients through MarkeTouch Media’s outbound notification and mobile solutions. The service is unique as it provides real-time data from a single source regarding prescription status including “exceptions” such as out-of-stock and partial-fill.

MarkeTouch has been a certified technical partner with PDX since 2007 and was a natural fit to beta test the new interface. “MarkeTouch Media is proud to work with PDX on a solution that increases patient adherence, satisfaction and revenue while streamlining workflow for pharmacies,” stated Lyle Green, Vice President at MarkeTouch Media.

“PDX is pleased to work with MarkeTouch Media to bring a unique solution to market for our customers that enables convenience and the ability to reach patients with pertinent information about their prescriptions,” stated Jason Adama, Vice President, RMS and Channel Partner Relations at PDX.

The service is active and implemented in a Regional pharmacy chain and is already seeing positive results. There have been no complaints regarding the new communication and have reduced return to stock in pilot locations by more than 40%.

About PDX, Inc.
Nearly 10,000 pharmacies across the U.S. benefit from technologies provided by PDX® and affiliates NHIN®. PDX continues to build on its 30+ year commitment to excellence in retail pharmacy and patient care. Our single-source, integrated solution is unmatched by any other single provider or group of technology providers. We feature the following products and services: Care Rx® application—our flexible clinical services platform; fast, intuitive, and advanced Enterprise Pharmacy System—already the choice of over 40 chains and one major managed-care plan; the portable, interoperable Electronic Pharmacy Record, which contains almost one-and-a-half billion prescriptions and over 100 million patients; independent-focused Community Pharmacy Division; industry-leading accounts receivable services from AbsoluteAR®; pharmaceutical manufacturer performance programs from Rx.com Manufacturer Services; and more. http://www.pdxinc.com

About MarkeTouch Media, LLC.
MarkeTouch Media sends and receives 175 million communications annually on behalf of over 14,000 pharmacy locations across North America. MarkeTouch Media is the only vendor in the pharmacy marketplace offering clients a single source for a comprehensive, personalized patient communications including: Outbound Notifications; Central IVR; Pharmacist Connect; Mobile & Web Solutions. MarkeTouch leverages its technology to implement turnkey HOSTED solutions such as Optimum MedSync, Health & Wellness Scheduler; Clinical Solutions and Hospital Discharge Management. MarkeTouch services have assisted its clients increase revenue, operational efficiency and patient adherence since 2003. http://www.marketouchmedia.com | http://www.rxtouch.com

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Shafiq Shivji

Malorie Moran
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