Taking a business from sketch to masterpiece

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New book from business expert Saad Amanullah Khan highlights the importance of direction setting and organizational excellence

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Direction setting and organizational excellence create a formidable combination in today’s highly competitive business environment.

Saad Amanullah Khan, ex-CEO of Gillette Pakistan and former president of the American Business Council of Pakistan, knows what it takes to run a successful company.

Khan has learned many hard-won lessons throughout his career from his time as an executive at a large international company as well as his experience as the founder of a small start-up. He shares his insights in his new book, “It’s Business, It’s Personal.”

“People trying to strengthen their business vision often need a little guidance from someone who’s done it before,” Khan said. “This is a useful handbook for start-ups and entrepreneurs looking to develop tactics for strategy formulation and delivery.”

Khan looks at businesses as pieces of art. He considers the idea of “direction setting,” the origination of the company goals, as the rough sketch: important, but incomplete. The more complex work comes in the form of “organizational excellence”: the coloring and shading of company culture created by the establishing of leadership and values.

“Direction setting and organizational excellence create a formidable combination in today’s highly competitive business environment,” Khan said. “Nothing substantial can ever be delivered if either piece is missing. Both must be fully developed in order to create a masterpiece.”

For more information, visit http://www.westbowpress.com/.

It’s Business, It’s Personal
By Saad Amanullah Khan
ISBN: 978-1-51271-273-5
Available in softcover, hardcover, e-book
Available on Amazon, Barnes & Noble and Westbow Press

About the author
Saad Amanullah Khan is the founder of Alamut Consulting (focusing on the sustainability and governance of NGO's) and VanGuard Matrix (e-commerce solutions). He was previously CEO of Gillette Pakistan and spent twenty years with Procter & Gamble. Khan was also twice elected president of the American Business Council and founded the Pakistan Innovation Foundation and the National Entrepreneur Working Group. In addition, he is currently president of the Public Interest for the Law Association of Pakistan and chairman of the South East Asia Leadership Academy. He is also an active social worker and prolific writer.

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**FOR IMMEDIATE RELEASE**
For review copies or interview requests, contact:
Drew Tharp
317.602.7137
dtharp(at)bohlsengroup(dot)com

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Drew Tharp
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