SimpleSync is the only end-to-end solution enabling us to participate in and monetize the explosive growth of OTT and any other new technology that enters the marketplace.
Cedar Rapids, IA (PRWEB) April 15, 2016
Syncbak, which recently announced a strategic investment from Gray Television, Inc., today introduces SimpleSync, an unprecedented OTT management tool to ensure station groups can simply and easily participate in any OTT program.
“We wrote the book on taking locally broadcast signals over-the-top, making it easy for a station to be OTT within minutes of our platform arriving at the station,” said Jack Perry, founder of Syncbak. “Given that we work with over 50 station groups, the natural next step for us was to make SimpleSync work at the group level.”
SimpleSync’s install once, deliver-to-many approach means a station group can focus on getting OTT deals and know there is a simple way to create custom streams for network apps, online video distributors, MVPDs for TV Everywhere and even legacy streaming to websites and news apps – all with one powerful, yet affordable solution.
“Television viewers want to watch their favorite broadcast programs unchained from the living room," said Brian Brady, CEO of Northwest Broadcasting and Chairman Emeritus of the FOX affiliate board. “SimpleSync is the only end-to-end solution enabling us to participate in and monetize the explosive growth of OTT and any other new technology that enters the marketplace.”
Strategic investors in Syncbak include CBS, Gray Television, Northwest Broadcasting, the National Association of Broadcasters and the Consumer Technology Association. Syncbak aims to provide the industry standard for distributing over-the-air over-the-top of the internet. Syncbak’s technology is currently deployed in more than 180 television stations across 150 markets, representing 51 broadcast groups, including CBS, ABC, FOX, NBC and The CW affiliates.
“The SimpleSync platform gets all of our signals to the cloud in one simple step. The additional group level functionality eases the complexities of managing OTT across all of our stations,” said Jason Effinger, Chief Digital and Technology Officer of Gray Television. “This technology gives us a virtual network operating center, that we control, accessible from anywhere, on any device.”
Syncbak is holding exclusive demonstrations at the Wynn during NAB. Connect with Syncbak at broadcastrelations(at)syncbak(dot)com to schedule a preview of the powerful new interface that drives stream profitability, OTT schedules, clipping services and dynamic ad insertion.
About Syncbak. Syncbak powers the broadcast industry’s most successful OTT solutions. From CBS All Access to local TVE, broadcasters use Syncbak’s end-to-end platform for live stream transcoding, content and MVPD/OVD management and rock-solid, geo-location services. Our universal hardware, cloud-based rights and content management tools, plus 24/7 monitoring and dynamic ad insertion, make affordable, one-stop shopping a reality. Syncbak is a privately held company founded in 2009 by media technology entrepreneur, Jack Perry.