Identifix® Launches New Direct-Shop Solution for Shop Management

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Fully-integrated shop management system improves operational efficiencies for single- and multi-location aftermarket automotive repair shops

Identifix, Inc., an industry leader in vehicle diagnostics and repair information for nearly 30 years, today launched Direct-Shop, a technology suite of fully-integrated shop management solutions designed to improve workflow and communications. Direct-Shop will provide shop owners with the necessary visibility, control, and tools required to improve operations, create efficiencies, and increase shop profitability.

The Direct-Shop technology suite features two products designed to meet the needs of aftermarket automotive repair facilities with both single- and multi-location shops:

  • Direct-Shop – the brand name for Identifix’s base-level shop management system (SMS), offering core capabilities including estimating, repair order, and invoicing solutions for small- to mid- size shops
  • Direct-Shop Elite – an end-to-end shop management solution providing customer relationship management, point of sale interactions, estimating, accounting, integrated inventory management, repair history, offline access, and reporting features

Both products will join the company’s award-winning Direct-Hit® online tool and technical Repair Hotline as keystone offerings in the company’s growing portfolio.

“Our entrance into the SMS space with the Direct-Shop suite extends our commitment to meet the needs of every type of shop, and ultimately provide more value across our customers’ entire business,” said Mark Theriot, Managing Director at Identifix. “With Direct-Shop and Direct-Shop Elite, we’re able to serve our customers more holistically by streamlining processes, creating efficiencies, and boosting bottom lines.”

In the development of its new shop management offering, Identifix conducted extensive market research, revealing shops that have never used an online tool to manage their business and shops whose business needs have outgrown their current system. Theriot continued, “Based on the feedback from our customers and the market, we were able to identify and tailor-make solutions to address those unique circumstances. Identifix Direct-Shop was the result. With this new product suite of shop management solutions, we’re providing our customers with options to meet their business needs.”

As with Identifix’s other tools, Direct-Shop and Direct-Shop Elite will continue to evolve as the company receives feedback from customers and the vehicle service and repair industry changes.

“As all technology should be, the Direct-Shop family of solutions is fluid,” said Theriot. “We are never satisfied with leaving ‘well enough’ alone and constantly look for ways to make something good even better – and something better the best. We expect to make more announcements in the coming months about enhancements and value-adds for customers.”

For more information about Direct-Shop and Direct-Shop Elite, visit

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About Identifix:

Located in Roseville, MN, Identifix is a leading source for vehicle diagnostics, genuine OEM service & repair information, Factory Scheduled Maintenance plans and reliable estimating. Identifix’s products and services include the online tool Direct-Hit and its technical Repair Hotline. Direct-Hit is a registered trademark of Identifix. Founded in 1987, Identifix serves customers in the United States, Canada and Latin America and is a subsidiary of Solera Holdings, Inc. (SLH), a leading global provider of risk and asset management software and services to the global automotive and property marketplace, including the P&C insurance industry. For more information, visit or follow the company on Facebook at and Twitter at

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Eric Rudolf
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