Fashion Bible WWD and J. Walter Thompson’s Innovation Group Partner to Explore the Future of Retail for New Global Report

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The report features original consumer data for the US, UK and China markets and will be unveiled at WWD’s Retail 20/20 Summit

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Consumer behavior shifts related to brand expectations and experiences, combined with tech advances, are completely reshaping retail. This report will provide a telling glimpse into the future.

J. Walter Thompson’s Innovation Group is partnering with WWD, the leading authority on fashion, beauty and retail, for the first time to create an exclusive global report exploring the future of retail. The groundbreaking report, co-created by the Innovation Group, J. Walter Thompson’s futures and innovation unit, and Penske Media-owned WWD, features original consumer data for the US, UK and China markets and will be unveiled at WWD’s Retail 20/20 Summit in June.

The study, titled “Frontier(less) Retail,” will feature exclusive, original consumer data for the US, UK and China markets, emerging trends, experience innovation, analysis and forecasting relating to new and emerging retail landscapes—and the challenges they pose.

“Frontier(less) Retail” will examine how technology is rapidly transforming everything from payment and distribution systems to retail experience in-store and online. It will feature a deep dive into the Chinese market, including emerging trends and original consumer data. It will also feature nationally representative original data on US and UK consumers and their attitudes and behaviors around retail. The report will explore innovation in experiential retail, payments, shipping and cognitive commerce, with take-outs for retailers and brands alike.

“We’re excited to deliver to the WWD audience a comprehensive look at the rapid technology-related shifts in retail and how they will impact everything from channel access to shipping and purchasing platforms,” said Lucie Greene, worldwide director of Innovation Group, which powers J. Walter Thompson’s insights and forecasting content on jwtintelligence.com. “Style and fashion are only one part of the story when it comes to retail. Consumer behavior shifts related to brand expectations and experiences, combined with tech advances, are completely reshaping retail. This report will provide a telling glimpse into the future.”

Greene will present the report’s key findings at the WWD Retail 20/20 Forum on June 14 in New York. A preview of the report will be available during WWD’s Footwear News Summit on June 6. The industry meeting, themed around “The Futurists: Leading in Challenging Times,” draws fashion and industry retail leaders from around the globe.

“These are the most transformative times we’ve seen in decades,” said Ed Nardoza, editor-in-chief of WWD. “As the industry’s primary forum for news and ideas, WWD is pleased to be working with J. Walter Thompson’s Innovation Group to bring clarity and definition to this fast-moving consumer and rapidly evolving marketplace.”

The report examines the attitudes and behaviors of 3,000 adults, focusing on commerce, social networks and shopping. The Innovation Group leveraged data insights and visualizations from J. Walter Thompson’s proprietary SONAR™ global consumer survey data unit. WWD helped formulate some of the study questions in order to provide specific solutions for its audience.

About WWD
For 100+ years, Women’s Wear Daily (WWD), a property of Fairchild Fashion Media, has been the daily media of record and industry voice of authority for senior executives in the global women’s and men’s fashion, retail and beauty communities and the consumer media that cover the market. Owned by Penske Media Corp, WWD provides a balance of timely, credible business news and key fashion trends to a dedicated readership.

About the Innovation Group
The Innovation Group is J. Walter Thompson’s futures, research and innovation unit. It charts emerging and future global trends and consumer change and innovation patterns, and translates these into insight for brands. It offers a suite of consultancy services, including bespoke research, presentations, co-branded reports and workshops. It is also active in innovation, partnering with brands to activate future trends within their frameworks and execute new products and concepts.

The Innovation Group is part of J. Walter Thompson Intelligence, a platform for global research, innovation and data analytics at J. Walter Thompson Company. It houses three key in-house practices: SONAR™, Analytics and the Innovation Group. For more information, please visit jwtintelligence.com and follow us @JWTIntelligence.

ABOUT J. WALTER THOMPSON COMPANY
J. Walter Thompson Company was founded in 1864 and has been making pioneering solutions that build enduring brands and business for more than 150 years. Today the company has evolved to include several global networks including J. Walter Thompson Worldwide, Mirum and Colloquial.

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