TrustRadius Reveals Explosion of Sales Technology Offerings in 2016

Share Article

New report aims to help buyers orient themselves around the tools that can best meet their needs by identifying leading vendors and investigating market trends

Sales Technology Landscape by Function and Role

Sales technology has lagged a bit behind MarTech in terms of development and adoption but it is quickly catching up, and 2016 may very well be the Year of the Sales Stack - Scott Brinker

TrustRadius™, the most trusted review site site for business technology, announced today the publication of a new report to help prospective buyers navigate the crowded sales technology landscape. This report is to be followed by Buyer’s Guides, based on in-depth user reviews, in key sales tech categories.

The new report entitled ‘How To Navigate the Sales Technology Landscape’ (free to download here), breaks down the space by user role and function (a sales process view), as well as by vendor offerings across 13+ categories—including Sales Intelligence, Sales Content, CPQ, Sales Forecasting, and Predictive Sales Analytics.

“Sales technology landscape is an important and relatively new software category. The space is undergoing a period of rapid innovation. The entrance of new solutions coupled with vendor re-positioning, makes it a challenging category for buyers to navigate” said Vinay Bhagat, TrustRadius CEO “Our goal with this report is to help buyers understand their options in preparation for building their sales stack.”

Scott Brinker, Editor of, added, “Sales technology has lagged a bit behind MarTech in terms of development and adoption but it is quickly catching up, and 2016 may very well be the Year of the Sales Stack”.

The report includes tips for buyers on which categories to look at first and what questions to ask during product evaluation. It includes a detailed glossary of sales technology categories and terms—many of these labels are highly contested, and used differently by different vendors. The report gives buyers a window into the conversation happening in the space right now, with perspectives from sales leaders, end-users, vendors, and sales experts who offered their invaluable lens on the landscape, including Nancy Nardin, Craig Rosenberg, Jill Rowley, and Janice Mars.

Nancy Nardin, Founder, Smart Selling Tools said of the report, “The difficulty that buyers and sellers have right now is that there are so many tools that it’s a constant struggle in terms of what is really needed first – or most. I have to congratulate TrustRadius. The report is really top-notch, and not easy to do in this crowded market.”

The report is free to download on at

About TrustRadius

TrustRadius is the most trusted review site for business technology, serving both buyers and vendors. We help buyers make better product decisions based on unbiased and insightful reviews. We also help vendors scale and harness in-depth reviews to accelerate sales. Unlike software directories, TrustRadius collects reviews that are structured and substantive, averaging more than 400 words. Every reviewer on TrustRadius is authenticated and every review vetted by our Research Team before publication. Founded by successful entrepreneurs and backed by the Mayfield Fund, TrustRadius is bringing transparency and efficiency to the $3.7 trillion business technology market.

To learn more, visit

Media Contacts    

Bertrand Hazard
VP Marketing
512 782 8842

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Bertrand Hazard
+1 512-782-8842
Email >
Visit website