CellarPass Broadens Market Leadership with Three New Growth Initiatives

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Leading Guest Management Platform Launches Reward Points Program While Expanding Client Roster

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In 2016, we are reaching beyond the beverage industry to become a preferred provider across the hospitality, event, and entertainment markets.

CellarPass, the wine-industry's leading online reservation, event ticketing and guest management service, today announces they’ve already met three major Q2 initiatives aimed at accelerating its rapid growth.

CellarPass is launching a consumer reward points program for users of the reservation service to accumulate points that then can be exchanged for valuable rewards. The program automatically alerts users when they have accumulated enough rewards points after honoring their booked reservations through CellarPass.com

Now it’s even easier to receive CellarPass Awards Points as the company has also announced the addition of the Treasure Wine Estates portfolio of wineries, which include iconic Napa Valley and Sonoma County properties like Stags Leap Winery, Etude, Chateau St. Jean, St. Clement and Beringer Vineyards. Visitors to any of these California wineries owned by one of the world's largest wine producers can book their tasting and tour experiences online, directly on the winery’s website or on CellarPass.com.

The company's third Q2 initiative is to officially announce the launch of its new CellarPass Passport Management Solution – the first of its kind for any industry. In beta for the past year, Napa Valley Film Festival was one of the first major events to utilize the new CellarPass passport solution. It proved to be so successful, Napa Valley Film Festival immediately renewed its relationship with CellarPass and began selling passes for its fall 2016 festival happening November 9-13.

“Previously, we were using a big name-brand ticketing solution and found that their platform no longer worked for us. We needed something that was able to integrate with our CRM and marketing platforms. CellarPass stepped-up and exceeded our expectations,” said Brenda Lhormer, Co-Founder/Director of Napa Valley Film Festival. She added, “CellarPass has been working on developing new features that will build on the success of our partnership in 2015 as we plan for another great film festival in November.”

Banking on the solid reputation CellarPass has in the wine event industry, Winegrowers of Dry Creek Valley elected to utilize the new passport platform for managing ticket sales for its 23rd annual Passport to Dry Creek event taking place April 22-24, 2016 in Healdsburg, Calif. CellarPass partnered with the organization to further refine some of its platform’s more technologically advanced inventory control features to help manage traffic flows of the 6000+ anticipated Passport attendees. The algorithm developed will alleviate traffic congestion and address concerns of the event’s Sonoma County neighbors and the California Highway Patrol.

"These three initiatives demonstrate the relentless pace of commitment that CellarPass continues to invest in maintaining their position of being the leading guest management service for the wine industry," said Jonathan Elliman, founder and CTO of CellarPass. “In 2016, we are reaching beyond the beverage industry to become a preferred provider across the hospitality, event, and entertainment markets."

CellarPass has quickly become one of the leading online travel services providing you to easy-to-use features that helps users discover, plan and book the best tours, tastings and special events online. Through CellarPass, wine lovers can make reservations and purchase tickets for events at leading wineries in Napa Valley, Sonoma County, Paso Robles, California’s Central Coast, Texas, Virginia and more. For event producers, CellarPass provides a powerful solution to their guest management challenges with a web-based platform that schedules, books, and manages ticket sales.

For more information, visit cellarpass.com. Follow CellarPass on Facebook, Twitter and YouTube.

For further details or high resolution images, contact Karen Mackenzie – mackenzie(at)mackenzieagency(dot)com or Denise Olliffe – olliffe(at)mackenzieagency(dot)com, (707) 545-3280.

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Denise Olliffe
MacKenzie Agency
+1 (707) 545-3280
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