Southwest Greens Construction to Build Europe's Largest Synthetic Turf Golf Facility in St. Tropez, France

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Facility to feature 9-hole golf course, academy, and driving range.

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It is going to be a fantastic venue for golfers of all ages and abilities to practice every aspect of their game while enjoying an exceptional design, great products, and a comfortable setting,

Southwest Greens International has announced construction of a 9-hole golf course, academy, and driving range near the iconic and beautiful backdrop of St. Tropez, France.

Southwest Greens Construction will supervise the project, which will be built entirely with Southwest Greens’ proprietary performance synthetic turf systems. Featuring more than 315,000 square feet of turf, the facility will boast Southwest Greens’ fairway, rough and bunker systems on the course, along with its Pro System on the greens of the course and academy. The driving range will feature a fairway and rough, along with target greens intended to elevate the experience for the golfer.

“This project propels the industry into a new dimension, demonstrating that our performance turf systems are a real solution for all components on the golf course and driving range,” said Kevin Holinaty, President of Southwest Greens Construction. “During the planning phase, we worked with the client and architect to deliver on key wishes and expectations for such a unique project. Working extensively with our supply chain’s research and development department we were able to engineer the best possible options and features. We are excited to part of the construction of this historic golf facility.”

Holinaty and his team are well versed in golf course construction, having built several golf courses around the world with key components featuring synthetic turf systems.

“Our commercial product line addresses every conceivable problem area on the golf course, from golf greens, fairways, roughs and bunkers to cart paths. We can even resolve erosion control for lake embankments,” Holinaty explained. “Our high performance turf systems mimic the surfaces of championship caliber natural surfaces. During the engineering process to create these turf systems, we understood the demanding nature of the golfer. In order to satisfy their expectations, our products need to excel in all aspects of ball behavior performance. We think we have created turf systems that live up to this demanding criteria.”

Set to open in spring 2017, the facility will bring the complete golf experience to players.

“Since we started developing the concept of the Golf Up facility more than 3 years ago, it became very clear that we had to do the entire project using synthetic turf,” said Robert Roussille, Executive Director of Golf Up. “The first reason was because of the positive impact on maintenance and operational costs, which was critical to the financial feasibility of the project, and second, it gave us the ability to have our training center and golf course open all year round with the same exceptional quality of turf. In choosing this innovative option of using synthetic turf systems, we definitely needed to have the best partner in the industry, and after a lengthy tender process, we chose Southwest Greens Construction, led by Kevin Holinaty and Haaye de Jong. We couldn’t be happier with the choice.”

The driving range facilities will include innovative target greens and will have 45 hitting stations. The state-of-the-art academy will boast three coaching studios fully equipped with cameras and video systems.

In addition to the golf facilities, Golf Up will feature apartments for rent adjacent to the academy and built in a Provençal theme that captures the essence of a typical charming village in Provence. A club house and restaurant will also be featured.

The golf facility was designed by French architect Jean-Claude Cornillot, a senior member of the EIGCA.

Holinaty sees the industry evolving with new and innovative concepts.

“We see the industry taking notice of what is possible with high quality synthetic turf systems,” said Holinaty. “This project is a testament of what can be achieved when you combine innovative design with the artistry and skilled precision of our construction team. The sheer size of the project makes it even more unique for the industry to take notice of.”

“It is going to be a fantastic venue for golfers of all ages and abilities to practice every aspect of their game while enjoying an exceptional design, great products, and a comfortable setting,” added Roussille.

About Southwest Greens Construction and Southwest Greens International/Shaw Industries
Headquartered in The Netherlands, Southwest Greens Construction is the official golf course construction arm for Southwest Greens International. Southwest Greens Construction is responsible for all major golf course construction projects for Southwest Greens International, and as such has the most experienced installation and construction team in the industry.

Southwest Greens International is a division of Shaw Industries. With a multi-million dollar network of 75+ franchise operations worldwide, the Southwest Greens organization is regarded as the undisputed Global Leader in the sales, design, construction and maintenance of synthetic golf solutions. The Southwest Greens product is the preferred putting surface for more than 40 professional golfers on the PGA and LPGA Tours including the likes of Jack Nicklaus, Annika Sorenstam, Jim Furyk and Justin Rose.

A wholly-owned subsidiary of Berkshire Hathaway Inc., Shaw Industries is a full flooring provider to the residential and commercial markets. Shaw supplies carpet, hardwood, laminate, resilient, and tile/ stone flooring products, as well as synthetic turf. Shaw Sports Turf is one of the leading synthetic turf companies in North America and has represented quality and innovation for more than two decades. Shaw’s Turf division consists of Shaw Sports Turf, Southwest Greens International, Shaw Grass and an exclusive partnership with Watershed Geo.

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Todd Britton
Shaw Sports Turf
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