Kum & Go Selects MTI Digital to Provide In-Store Music And Messaging For Its Stores

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Kum & Go, the fifth largest privately held, company operated convenience store chain in the United States has selected MTI Digital to provide their first ever in-store music program for its new stores. Timed to coincide with the openings of the new Marketplace stores, customers will now hear an upbeat mix of contemporary music when they visit Kum & Go stores.

Kum & Go, the fifth largest privately held, company operated convenience store chain in the United States has selected MTI Digital to provide their first ever in-store music program for its new stores. Customers and associates will hear an extensive mix of contemporary, upbeat music.while they shop and work.

"With the introduction of our Marketplace store design, we wanted to provide our customers with lots of unexpected extras. Music at the pumps and in the stores provides an enhanced shopping experience for our customers and a benefit for our store associates," says Chris Jones, senior vice president-marketing, Kum & Go. "MTI Digital was a great partner and made it easy to bring this upgrade to our new stores."

"MTI Digital is proud to add Kum & Go to its list of select music customers," commented Bradley Golden, president of MTI. "Kum & Go's commitment to steady and measured growth aligns so closely with the goals of MTI. In addition, Kum & Go is dedicated to putting their customers first, a dedication we share at MTI."

Kum & Go was founded in 1959 and now operates more than 430 convenience stores in 11 states. The company is headquartered in West Des Moines, Iowa, employs about 5,000 people and provides service to nearly 500,000 customers daily.

MTI Digital has been in business for over 28 years and operates offices in Detroit, Miami and Boston. The company provides in-store music and messaging programs to retailers in addition to digital signage and sound system design and installation. MTI is certified by WBENC as a woman owned business. The company's website can be found at http://www.mtimusic.com

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Lorraine Golden
MTI Digital
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