College Job Site WayUp Releases New Recruiting Tool with Advanced Targeting

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WayUp, the largest online marketplace exclusively for college students to find jobs and internships, launches a new search function to help employers hire targeted, diverse candidates in record time.

WayUp, the largest online marketplace exclusively for college students to find jobs and internships, announced today at the ASU GSV Summit the launch of a new, highly functional “search for students” feature that businesses can use. This new function addresses employers’ inability to efficiently search and target diverse student applicants, making WayUp the most effective tool for both sides of the job search equation.

Focused on helping employers find and engage quality students, WayUp now offers a smart-search function that allows companies to purposefully and effectively dive into WayUp’s student base, comprised of nearly half a million college students, 72% of which account for underrepresented minorities at over 3,300 campuses throughout the US. Out of these campuses, 50% of students on the site attend top universities like Princeton and Columbia University. These student users are actively on the job search, hoping to be contacted by employers. Employers can already use certain filters to draw students to their listing, but now they can also select students based on detailed criteria such as major, hobbies, coding abilities, GPA, school, and much more. Once a business sees a student’s profile that they are interested in, they can invite them to apply (specifically, those students who make themselves ‘searchable’, which is currently over 80% of users). Employers will now be able to expand and diversify their typical search virtually, within a matter of seconds.

“We’ve reimagined the way businesses may want to look for students. Career fairs are a hard place for a business to pick out all-stars. So now, we’re excited to be bringing the human element back to the online job search,” says Xiao Lin, Software Engineer at WayUp and lead dev on this new function. “There is an emotional part of the hiring process that had been lost. With the new search function, you can go beyond GPA and school, encouraging employers to get creative with the hiring search. They’re able to add incredible color to their applicant pool by searching for hobbies, fun facts, key skills and more. Meanwhile, students are able to use fun profiles, that include things like fun facts about themselves.”

In short, WayUp’s new search function not only increases efficiency for employers, but also adds a sense of each applicant’s personality, coupled with objective and essential data for hiring.

Key functions of the search include:

  • Auto-populated filters include: Degree, campus, major, student type, graduation year, GPA, resume, car on campus, greek life, and involvement in sports team.
  • Ability to search across 3,300 campuses at once.
  • Strong performance: speed and depth (student profiles are instantaneously updated and employers can review up to 20 in-depth profiles in under 2 minutes).
  • A “smart search bar” will allow users to freely type without having to worry about cumbersome checkboxes and dropdowns. -Start simple with a campus name, or, get more complex by adding targeted keywords like "nyu yoga sales", and thousands of NYU students will appear
  • Student name and contact information are kept private until they have applied.

About WayUp

WayUp, the largest online marketplace exclusively for U.S. college students looking for part-time jobs, summer internships, virtual gigs and full-time jobs upon graduation. Launched in September 2014, WayUp is the only site where employers can post a job to a targeted (and filtered) audience of students at any US college. WayUp has nearly half a million college students across 3,300 campuses in the US. They currently work with upwards of 8,500 employers and have over a million jobs live on the site. Both side of the marketplace are working together, as 1 out of every 3 students who applies to a job on WayUp, get hired.


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