Ivan Baker Joins Inmoji as Vice President, Business Development

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Former NBCUniversal executive to bring the power of Inmoji to the world’s most iconic brands

Former NBCUniversal executive Ivan Baker joins Inmoji as Vice President, Business Development

“Ivan is widely regarded as one of the leaders in the media industry and has an exceptional track record transforming some of the world’s largest brands and adapting them to today’s emerging platforms,” said Inmoji COO Perry Tell.

Inmoji, the market leader for connecting brands with consumers on mobile messaging with branded interactive emojis, announced today that Ivan Baker has joined the company as vice president, business development. Reporting to Inmoji co-founder and COO Perry Tell, Baker will be responsible for bringing the power of Inmoji to the world’s most iconic brands and organizations and will head up Inmoji’s New York office in DUMBO.

“Ivan is widely regarded as one of the leaders in the media industry and has an exceptional track record of success increasing revenue and transforming some of the world’s largest brands and adapting them to today’s emerging platforms,” said Tell. “His expertise positions Inmoji like never before to bridge the gap between consumers who crave engaging content on messaging apps, the brands that want to reach them, and the messaging apps that seek new sustainable revenue streams.”

Baker has a 35-year track record creating and executing strategic, enterprise-level systems within major entertainment companies and advertising agencies. Prior to joining Inmoji, Baker served as chair of the Digital Marketing and Social Media Council at NBCUniversal. During his nearly 10-year career at NBCUniversal, Baker was widely recognized for leading transformational social and digital initiatives that increased monthly impressions to half a billion. Baker has held senior positions at Ogilvy & Mather, FCB (Foote, Cone & Belding) and Young & Rubicam, spearheading digital efforts for The American Express Company, JPMorgan Chase Bank, IBM, Kraft Foods Group, MetLife, Inc., Nestlé and Unilever, among others. He began his career at Warner Brothers Records where he spent 14 years signing and producing recording artists Bow Wow Wow, Depeche Mode, Devo, Echo & the Bunnymen, Figures on the Beach, Gene Loves Jezebel, Les Rita Mitsouko, New Order, XTC and others.

“Inmoji’s premiere network of messaging platform partners provides digital marketers the the most sophisticated, authentic and non-intrusive way to reach their audiences where they routinely talk about content and products,“ said Ivan Baker, vice president, business development at Inmoji. “I’m excited to join Inmoji and help marketers harness the power of mobile messaging to connect people with the brands they love.”

Among Inmoji’s messaging platform partners are Tango, Badoo and MeetMe. Brand partners include NBCUniversal, iTunes, Interscope Records, Starbucks, Ticketmaster, MovieTickets.com and Walmart. In addition to brands and platforms, Inmoji has formed strategic relationships with more than 40 award-winning media agencies including Omnicom Media Group, OMD Worldwide and Mullen Lowe. To date, Inmoji has raised $7.5 million, including financing from Dr. John Wigneswaran, technology luminaries within MIT Sloan School of Management community, Atlas Venture, Paypal Start Tank and ex-Paypal Media COO and startup evangelist David Chang.

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About Inmoji, Inc.
Named one of Adweek’s Top 5 Startups for Marketers to Watch, Inmoji harnesses the power of 3D Messaging™ to connect people around the world with the brands they love. Inmoji’s branded and clickable icons make it easier for people to discover and share content, locations or links without having to interrupt their conversations. So whether friends are looking for a place to meet up for coffee or simply want to share a product they love, Inmoji puts brands into the conversation. To learn more, visit inmoji.com and follow Inmoji on Twitter, Facebook and LinkedIn.

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Angela Nibbs
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