Celebrity Fans Hail California Photographer’s Art Printed Onto New Women's Activewear Collection

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Commercial and Fine Art photographer Jennifer Cawley (http://www.jennifercawley.com) has been appointed by a seasoned Californian active wear manufacturer to act as Creative Director for their new line, Eden Active Wear (http://www.edenactivewear.com)

"I’m obsessed with my favorite new work out gear designed by Jennifer Cawley for Eden” - http://www.mandyingber.com [Mandy Ingber

She has created unique and distinctive photography around a ‘Garden of Eden’ theme. Then designed natural, vibrant and original prints to adorn a full range of women’s active wear that includes; Leggings, Capris, Shorts, Tees, Tanks and Sports Bras. Eden will produce four Limited Edition collections per year and focus primarily on direct to consumer ecommerce retailing. Eden has launched with ten different prints, each available in seven active wear silhouettes.

“The burgeoning popularity of Leggings shows no signs of slowing down, particularly while they make you feel skinny, you can wear them to the gym and then straight out, they don’t take up space in your closet, and they are relatively inexpensive,” says Cawley.

According to the Wall Street Journal: Sales of women’s leggings advanced 18% in 2014 to $1.1 billion, with sales of “active” leggings growing twice as fast as leggings overall, according to NPD Group. In the crowded “ath-leisure” segment, prints do the trick of offering shoppers more reasons to buy. This is where Eden excels by offering a range of fresh looks, expertly reproduced on premium quality, ultra soft technical fabrics. All providing the following features: Moisture Wicking, Ant Microbial and SPF Protection.

Additionally, last year active wear accounted for $33.7 billion in sales and made up 16 percent of the apparel market.

Prices for Eden products range between: $46.00 - $88.00.

Based in Malibu, the Eden designer has begun to capture the attention of several celebrities and their trainers:

"I’m obsessed with my favorite new workout gear designed by Jennifer Cawley for Eden” - Mandy Ingber - Author of Yogalosophy, Teacher to Hollywood’s A- List, most notably Jennifer Aniston, Kate Beckinsale and Jennifer Lawrence.

"Two of my favorite things now in one place. Jennifer Cawley's incredible photography adorning great gear. Perfect union” - Gabby Reece - Volleyball Olympian and host of NBC’s forthcoming S.T.R.O.N.G

Follow on:

Facebook – Eden Activewear
Twitter - #edenactivewear
Instagram - @edenactivewear

PR Contact:
William Cawley – Two Feet South
Cell: 310 699 2799

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