Since the popularity of the fashion sharing economy continuously grows, multiple retailers in this country have experienced a decline in business. We wanted to provide a better solution.
Houston TX (PRWEB) April 19, 2016
POSHARE (posh + share) a Houston-based fashion startup and the eCommerce community’s newest innovator, announces its launch to the public as the first platform to provide designers, specialty boutiques, retailers and glamorous women across the country with access to rent, buy or sell luxury designer apparel and accessories direct to consumer. As a premiere platform of this kind, POSHARE is poised to become next Amazon in fashion sharing economy.
Founder and CEO Zhanna Babchuk explained, “Since the popularity of the fashion sharing economy continuously grows, multiple retailers in this country have experienced a decline in business. Women realize that it simply doesn’t make sense to spend hundreds on a bridesmaid dress or a prom gown that you'll only wear once, when you can rent it for a fraction of the price. This change in behavior hit the business-to-consumer market hard and we wanted to provide a better solution.”
Babchuk said, “Think of POSHARE as RentTheRunway meets Farfetch. Businesses appreciate the flexibility and wider access to rent and sell dresses. Meanwhile, women don’t want their pictures posted on social media in the same dress, event after event, or to fill valuable closet space with gowns that no longer fit. We remove this frustration, making luxury dress and accessory rentals easy and affordable for both the consumers and vendors.”
After just three months in closed beta, this fashion startup is launching with a selection of more than 60 luxury designers, including Carmen Marc Valvo, Donna Karan, Catherine Deane, Herve Leger, Adrianna Papell and Badgley Mischka. POSHARE shoppers can spend between $30-$350 on rentals or $150-$1,400 to purchase, from a selection of 2,500 gowns. POSHARE’s starting inventory is already worth over $800,000 and it keeps expanding on a daily basis.
LUXURY DRESS CATEGORIES
● Bridesmaid dresses
● Beauty Pageant
● Bridal Gowns
● Wedding Guest
● Date Night
● Cocktail Party
● Great Gatsby
● Wedding Guest
● Mother of the Bride
Key spring fashion dress trends include daytime, bridal and evening cocktail dresses, mermaid-like skirts, flare dresses, A-line, and classic asymmetrical silhouettes detailed with ruffles, sheer panels, bright colors, floral appliqué lace and detachable hi-lo two-piece gowns.
Babchuk explained, “Spending time in private beta proved invaluable to our platform. It allowed us the opportunity to get to know the POSHARE girl, what she needs, how much she’s willing to spend to get it, and how likely she’s willing to share her coveted dresses with others. By identifying patterns in trading, buying, and selling behavior, we were able to produce a truly luxury experience for today’s modern consumer.”
Until now, access to renting haute couture garments has been limited to cities like New York and Los Angeles. POSHARE is breaking down these barriers by enabling women to access the perfect dress or accessory in an affordable and fast fashion, regardless of where they live.
LUXURY DRESS & APPAREL INDUSTRY FACTS
● 57 percent of items worn in women’s closets are worn three times or less (New York Business Journal).
● Ecommerce revenue from apparel and accessories in the United States is expected to steadily grow to $85B by 2018 (Global Biz Circle).
● Womenswear is the largest category within the US apparel market, holding 48 percent of the total US apparel value sales in 2015 (Euromonitor International).
● Only 4 percent of female entrepreneurs are running companies that generate more than $500,000 a year (Project Entrepreneur).
● The global luxury fashion industry generates sales of $250B each year (Financial Times, McKinsey).
Founded in 2015 by Zhanna Babchuk, POSHARE (posh + share) now boasts more than 2,500 dresses and accessories available for rent or sale. All inventory is sourced from luxury boutiques, designers and retailers across America and can be rented or purchased at affordable prices.
For more information about POSHARE, visit http://www.poshare.com