Revegy Launches Strategic Account Planning Maturity Model

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Online Tool Enables Audit, Improvement of Key Account Planning Capabilities

Revegy, Inc., the leading provider of business-to-business (B2B) sales planning and execution technology designed for complex sales, today announced the launch of a new interactive online tool, the Key Account Planning Maturity Assessment (

As sales organizations place more emphasis on penetrating and growing key accounts, they need to be able to measure and improve their processes to be successful. The account planning maturity model is a framework that helps an organization assess and determine the degree of maturity of its account planning processes, and examine how this impacts their ability to uncover revenue growth and expansion opportunities. The model was developed using collective industry data from over 1,000 B2B sales organizations on how the sophistication of their key account planning processes correlate to factors like win rates, forecast visibility and ability to farm new business from existing customers.

“Key account planning is a critical focus for organizations in the B2B sales space but even world-class companies struggle to effectively navigate the complexity of their largest, most profitable customers,” said Mark Kopcha, president and CEO, Revegy. “The Account Planning Maturity Assessment allows companies to look at the larger challenges of organizational discipline and focus by providing a structured framework for setting priorities. As a group, we felt it necessary to develop a model that can act as a compass to guide enterprises toward the optimal states of technology, people, and process and show how these elements need to work together and mature over time.”

Revegy’s new maturity model scores how each company stacks up against the rest of the industry, and offers actionable guidance on how to get to the next level. Each company will be graded on one of five maturity stages – Optimal, Detailed, Adequate, Reactive or Improvisational – based on an algorithm that measures account planning practices including segmentation, coordination, goals, execution, measurement and more.

Companies that take the maturity assessment will receive a detailed and personalized report outlining their specific maturity level and how they can improve, with best practices from top-performing companies like SAS Institute and BlackLine Systems used as examples.

For more information and to take the Account Planning Maturity Assessment visit

About Revegy

Revegy’s technology makes sales planning and execution happen – providing process consistency and collaboration across all facets of a sales organization including strategic account, territory, channel and inside sales. Using our visual tools, sales teams gain efficiencies and sell more strategically and marketing gets the insight they need to execute effective account-based marketing. Revegy guides you every step of the way, from account strategy and planning to deal execution. It helps navigate risks, gain competitive advantage and expand opportunities throughout the sales process so you can grow account revenue, win more deals and improve forecast accuracy. Revegy serves B2B sales organizations that have complex sales cycles and our customers include leading organizations such as the SAS Institute, Oracle, JDA, Informatica, ACI Worldwide, Intel Security, and GE. For more information visit

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