Our message is simple: regardless of what brand you choose to use, it’s essential to make educated purchasing decisions with brands that are safe and effective.
Miami Beach, FL (PRWEB) April 19, 2016
Live Ultimate (http://liveultimate.com), makers of luxe, botanically-derived sun and skin care products, announced today the launch of its #ReadYourLabels initiative. This grassroots campaign encourages consumers to educate themselves on the toxins in personal care products and make informed purchasing decisions that will minimize their long term health risks, which can be heightened through chronic exposure to potentially-hazardous personal care product additives.
“I began formulating Live Ultimate’s first sun care product, the Live Ultimate Facial Sunscreen+, after being educated on the dangers of so many additives in sunscreens. I’ve been an avid runner all my life, and spending so much time in the sun, I was always cautious to use sunscreen,” explains Marc Wachter, founder and president of Live Ultimate. “But later in life, I learned that the products I was putting on my skin – the largest organ in the body – were possibly exposing me to as many long term health risks as extended sun exposure. As my wife and I became parents and researched further, we learned that these toxins are hiding in many of the personal care products she and I use, and we set out to formulate effective products for the luxury market that are also safe.”
The Live Ultimate Whole Skincare line was formulated after carefully researching existing products and their ingredients, using databases such as Environmental Working Group’s SkinDeep Cosmetics Database, the company’s education partner for the #ReadYourLabels campaign. The brand then engaged top chemists and botanists to formulate effective, luxury products that were designed using powerful botanical actives and that were free from the potentially hazardous additives found in other products.
The company’s research unveiled some unsettling facts about the state of the personal care industry. Among them:
- There are more than 12,000 ingredients used in personal care products in the United States, and only 20 percent of those have ever been tested for safety on humans.
- Only 11 additives have been banned for use in personal care products in the U.S., as compared with more than 1500 in the European Union.
- Additives in personal care products may have risks that range from pregnancy complications and birth defects to an increased risk of certain cancers, including breast cancer.
- The average consumer absorbs more than five pounds of personal care products through their skin each year.
“Live Ultimate has, since launch, focused on being a conscientious brand,” adds Julie Wohlberg, Director of Communications for Live Ultimate. “An educational campaign to drive consumer awareness was a logical next step for a company that has spent years working to improve the lives of not only its customers, but the global community as a whole. Our message is simple: regardless of what brand you choose to use, it’s essential to make educated purchasing decisions with brands that are safe and effective. Access to databases like SkinDeep makes this process simple and efficient – it takes only minutes to research the safety ratings for your current products, and what you learn may be eye opening.”
This commitment extends beyond consumer education. The Live Ultimate skincare product line, which currently contains nine products that range from facial cleansers and masques to sunscreens and anti-aging serums, brings a new facet to a company that has been focusing on a socially-responsible business for years. All ingredients used in Live Ultimate products are sustainably-sourced, to maintain a healthy environment. The company is a proud member of EarthEra™, and its Web presence is 100 percent carbon neutral, with the power to its servers being offset by wind power to eliminate their carbon footprint.
The company is also committed to improving the global community. In December, Live Ultimate hosted the second annual Serena Williams Live Ultimate Run South Beach, a charity run of more than 3,000 participants from around the globe who gather each year in Florida’s iconic South Beach to raise awareness and funds for The Serena Williams Fund. From 2012 – 2014, Live Ultimate was a collaborative campaign partner with Share Our Strength and No Kid Hungry, after launching the Live Ultimate End Child Hunger Initiative as a grassroots movement to help end child hunger.
For more information about Live Ultimate and its line of products, visit http://liveultimate.com.
About Live Ultimate
Based in Miami Beach, FL, Live Ultimate is passionate about health, balance, and well-being. The company’s mission is to promote “healthstyle” - bringing the benefits of a purpose-driven life, led by Mother Nature, to its consumers. Its line of luxe, all-natural skincare products are proudly made from some of the safest ingredients and additives on the Environmental Working Group’s SkinDeep Cosmetics Database (http://ewg.org/skindeep/), while the company maintains a commitment to sustainably sourced ingredients to maintain a healthy environment. Life Ultimate is a proud member of EarthEra™, and its Web presence is 100 percent carbon neutral, with electricity from servers being offset by wind power to reduce their carbon footprint. Live Ultimate hosts the Live Ultimate Run South Beach (http://liveultimaterun.com), which for the past two years has partnered with host Serena Williams to benefit The Serena Williams Fund (http://serenawilliams.com/SWFund), which helps children and families in the United States whose lives have been affected by violence, as well as funding scholarships for underprivileged youth around the globe. For more information about the company, visit http://liveultimate.com.