Design of the Times Competition - Now Accepting Entries

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The Path to Purchase Institute is now accepting entries for its annual Design of the Times competition, which recognizes the most effective in-store displays, activations and campaigns and their critical role in shopper marketing initiatives.

The Path to Purchase Institute is now accepting entries for its annual Design of the Times competition, which recognizes the most effective in-store displays, activations and campaigns and their critical role in shopper marketing initiatives.

For more than 20 years, the Design of the Times competition has honored brand manufacturers, P-O-P and packaging firms, agencies, retailers and path-to-purchase companies for their outstanding in-store solutions.

Submissions in the Design of the Times must be classified into one of eight retail channels: convenience stories, drug stores, mass merchandisers, specialty stores, supermarket/grocery stores, consumer electronic stores, home/hardware stores, or sporting goods stores. Entries must also fall into one of 16 activation tactics including counter displays, interactive kiosks, endcaps, freestanding shippers, digital signage and mobile solutions.

Entries are judged by leading consumer product manufacturers and retailers in two phases. This year, the first round of judging takes place July 14 in Chicago and determines competition finalists, which are displayed to thousands of industry peers as part of a gallery at the Shopper Marketing Conference & Expo. Final judging occurs Sept. 20, with the winners announced during a ceremony on Sept. 21 in Rosemont, Ill.

The fee is $549 per entry ($499 for Institute members). The entry deadline is May 27, 2016. A late and more expensive deadline is June 3, 2016. For more information and to enter, visit http://www.dot-awards.com.

About the Path to Purchase Institute
The Path to Purchase Institute (http://www.p2pi.org) is a global association serving the needs of retailers, brands and the entire ecosystem of solution providers along the path to purchase. It champions shopper-centric thinking and practice that helps define the ongoing evolution of consumer marketing and the overall shopping experience. To learn more about becoming a member of the Institute, visit http://www.p2pi.org/membership.

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Stacey Bobby
Path to Purchase Institute
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