HCB Health Promotes Kim Carpenter to Associate Partner, Executive Vice President of Integrated Services

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Carpenter to manage an integrated services model, connect service lines and drive agency growth

Kim Carpenter, Associate Partner & Executive Vice President of Integrated Services

“Kim has been instrumental in HCB’s growth over the last decade, and there’s no one better suited to lead the next charge in HCB’s explosive trajectory,” said HCB partner and CEO, Kerry Hilton.

HCB Health, one of the nation’s fastest growing healthcare advertising agencies, today named Kim Carpenter associate partner and executive vice president of integrated services, where she will launch and manage an integrated services model that connects HCB service lines and fuels the agency’s growth. She will also lead an integrated team of account, media and digital services. Carpenter’s new role is part of a larger HCB effort to create a client-facing, integrated model that provides long-term value and pull-through for today’s client landscape, which requires holistic solutions.

“Kim has been instrumental in HCB’s growth over the last decade, and there’s no one better suited to lead the next charge in HCB’s explosive trajectory,” said HCB partner and CEO, Kerry Hilton. “She blends passion with purpose, always serving clients by pushing the boundaries and empowering our team to deliver the best work possible.”

Carpenter has been with HCB since 2006, five years after Hilton and Chief Strategy Officer Nancy Beesley founded the Austin-based agency in September 2001. She brings more than 20 years of experience leading business and brand strategy, with a strong focus on integrated healthcare marketing and advertising. She leads a diverse team of strategic thinkers whose experience ranges across multiple aspects of medical marketing from branding to direct marketing, and provides guidance to clients who are looking to find better ways to build more human relationships with audiences and build strong, enduring brands.

“Kim leads with conviction and tenacity,” said Beesley, HCB partner and CSO. “She challenges assumptions, always reminding our clients and our team that we don’t just create ads. We solve healthcare problems.”

She has worked on a broad range of clients including Alcon U.S. Surgical, Astute Medical, California Pacific Medical Center, Hospital Corporation of America, Edgemont Pharmaceuticals, LDR Spine, Life Line Screening Health, Livestrong, Luminex Corporation, McKesson Specialty Health, Menninger, On-X Life Technologies, Optima Health, Pearson, Schumacher Clinical Partners, Scott & White Health Plan, Dignity Health, Tissue Banks International, Texas Children’s Hospital, Texas Center for Proton Therapy and Texas Oncology.

HCB is celebrating its 15th year anniversary in 2016. With a more diverse client roster and a broader therapeutic portfolio, Hilton sees even greater momentum ahead, with 2016 revenues projected at around $15M.

“All of us at HCB share a relentless commitment to breaking down barriers for our clients ” said Carpenter. “This mindset gives our associates and our clients freedom to do amazing things while always keeping the patient focus front and center in today’s changing world.”


About HCB Health
HCB Health is an independent, full-service healthcare communications agency serving the entire healthcare sector, including the medical device, pharmaceutical and biotech industries. Unfettered from constraints that plague larger agency networks, HCB is celebrating its 15th anniversary as one of the world’s leading medical marketing agencies. More healthcare companies are discovering that “independent thinking can set you free” – a principle that has propelled HCB since its founding in 2001 and allowed it to serve clients with agility and innovation. HCB has offices in Austin, TX and Chicago, IL.

To learn more about HCB, visit hcbhealth.com, follow us on Facebook facebook.com/HCBhealth, and check out our blog at hcbhealth.com/health-blog.

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Emily Eldridge