Bridal Beauty Takeover

Share Article is a Top Resource for Bridal Beauty Tips and Trends this Bridal Season®, a division of, inc., is sounding the wedding bells this season with a site-wide bridal beauty content takeover. Starting April 25th, the prestige beauty retailer will play host to an array of exclusive bridal content that includes expert makeup tips, guest editor features and behind the scenes footage from Bridal Fashion Week. Visit from April 25th through the end of May for your bridal beauty resources.

For the boho bride, the beach bride and the traditionally classic bride, Director-at-Large Romy Soleimani has created easy to follow step-by-step makeup tutorials. Each look is inspired by these three very different bridal looks and includes product suggestions for achieving each look. For non-brides looking for inspiration for everyday pretty spring looks, is featuring three of Romy’s non-bridal spring trend tutorials under the home page “Explore” section.

Romy will be speaking directly to fans about bridal beauty with an exclusive Twitter chat on April 28th. The two-hour event begins at 7 p.m. EST and will feature Romy answering questions from and customers in real time. Fans can follow @beautydotcom and @romysoleimani to participate in the conversation.

Revered American fashion and bridal designer Lela Rose, widely regarded for her elegant aesthetic and fresh point of view, has designed a limited edition cosmetic bag for customers. The bag, exclusively available to shoppers starting April 26th, comes filled with prestige beauty products to help brides, bridesmaids and guests of the wedding prep for the big day. will also take shoppers behind the scenes to the Lela Rose Bridal Fashion Week presentation for exclusive content around the makeup, hair and nail looks.

In the Guest Editor library, flower crown designer and author Christy Doramus will share her favorite picks for brides this season. Her selections include brightening skin care, teeth whitening tricks, and her secret weapon for healthy looking hair. Other great ongoing site features include My Life in Beauty, where experts share the story of their brand, the blog, Beauty Close Up, seasonal nail guides, and much more.

Benefits of shopping include “Everyday Free Shipping,”* 5% back on every purchase with dollars™, speedy shipping, the free sampling center, 100% satisfaction guarantee**, and a shared online shopping cart with the partner site, Beauty fans can also get the latest tips, trends, and promotions sent directly to their email by signing up for the free weekly Beauty Bulletin on the site.

*Free standard shipping is available only on purchases of $35 or more, and does not apply to gift cards/certificates, bulk orders, or orders over 20 pounds. With dollars™, customers receive a credit to their account equal to 5% of any eligible purchase. Customers cannot earn or apply dollars™ to gift certificates, gift cards, discounts, free items, past purchase, or non-shipped, undeliverable or returned items. dollars™ cannot be redeemed for cash. These offers are only available on the and web sites. These offers are not available on partner sites such as and

**All purchases are backed by our 100% satisfaction guarantee. If you are not satisfied with an item you have purchased from, you may return it within 30 days of the date it was delivered and receive a refund or in-store credit. Certain items, such as jewelry, purses, and intimate apparel, can only be returned for refund or credit if unworn, are in original packaging and have any original tags still attached.

About® – The World of Beauty Online®, Inc., a division of, inc. is a leading online destination for prestige beauty products. The web store provides a highly personalized shopping experience and offers more than 350 brands from widely recognized to niche, hard-to-find products.

For 16 years, has been a leading online provider of health, beauty, and vision products. Shop a great assortment of more than 85,000 items ranging from everyday basics to hard-to-find favorites. With competitive prices, unique categories and free shipping for orders over $35 all in one convenient location, the web store is truly the uncommon drugstore®.

Media Contacts:, Inc.                         
Carley Partridge                        

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Carley Partridge
Follow >
Visit website