Award-Winning Rum Diplomático Partners with Boston’s Fenway Park

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New Strategic Partnership Joins Iconic Spirit and Sports Landmark

Rum Diplomático, the premium and award-winning Venezuelan rum brand, is proud to announce a partnership with Fenway Park, home of the 8-time World Champion Boston Red Sox. The partnership joins Fenway Park and Diplomático Rum, recognized as one of the finest sipping rums in the world, to celebrate the passion that Americans and Venezuelans share for baseball, the national sport in Venezuela.

As part of the partnership, which will go through 2021, Rum Diplomático will take part in a ceremonial first pitch, as well as join the Green Monster Experience inside the section where the scores are still recorded manually at Fenway Park. In addition, the partnership allows Rum Diplomático to reach their target consumer audience by offering exclusive brand experiences through luxury suite tastings and a special Diplomático suite in July. The rums will also be available for tastings at the EMC Club, overlooking the field and Boston skyline.

“While looking for a partner, it was essential for us to find a company that shares the same values: excellence and passion. We feel honored to be associated with such an important landmark like Fenway Park, one of the most famous baseball stadiums of all time,” said Nino Curbelo, Diplomático’s Export Manager in North America.

“We are pleased to partner with Diplomático and introduce our fans to one of the finest rums in the world,” said Red Sox Executive Vice President Troup Parkinson. “We look forward to sharing an exciting season at Fenway Park with Diplomático and welcome them to the Red Sox family.”

Diplomático Reserva Exclusiva, the flagship expression of Rum Diplomático, is available in key cities for a suggested retail price of $39.99. It is exclusively imported and distributed in the United States by Domaine Select Wine and Spirits.

About Rum Diplomático (http://www.rondiplomatico.com/)
Rum Diplomático, a brand inspired by the character of Don Juan Nieto Melendez (“Don Juancho”), is a premium rum hailing from Venezuela. Located at the foot of the Andes Mountains, the Diplomático Distillery (producing top-quality spirits since 1959), combines traditional methods with modern technology to produce the finest rums. The distillery’s surroundings boast great conditions for sugar cane production including fertile lands, abundant water and favorable weather. Award-winning Master Blender Tito Cordero, twice awarded “Rum Blender of the Year” at the London Rum Barrel Awards, works diligently to create unique and complex rums. The product line consists of the Tradition Range: Añejo (aged up to 4 years), Blanco (aged up to 6 years), Reserva (aged up to 8 years), and Reserva Exclusiva (aged up to 12 years), and the Prestige Range: Single Vintage 2000 and Ambassador, both aged 12 years and finished in sherry casks for one year and two years respectively.

About Domaine Select Wine & Spirits (http://domaineselect.com/)
Founded in 1999, Domaine Select Wine & Spirits (DSWS) is dedicated to wines and artisanal spirits of the highest quality and which demonstrate excellence and tremendous character, particularly to their origin. DSWS is committed to transmitting the individuality of their producers; expressing diversity, tradition and personality is the tenet of DSWS. Domaine Select Wine & Spirits was named 2010 Importer of the Year by FOOD & WINE Magazine.

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Shanika Hillocks
Colangelo & Partners
+1 646-624-2885 Ext: 194
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since: 08/2012
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